Gabby Llopiz

The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are always performing the craziest stunts to excite fans. Recently, artists have been using social media to drop cryptic messages and subtle hints to their fans about upcoming music releases. The Jonas Brothers, Taylor Swift and Justin Bieber are three notable artists who have used these mysterious hints on social media to spark interest in their new music drops – finally!

Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI in public relations. Since this was posted, there has been even more growth in the AI world. In particular, voice…

The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? The Fyre Festival disaster did just that two years ago, and it is hitting headlines again, as Netflix and Hulu both released documentaries covering this PR nightmare.

We’ve all been there: scrolling through social media when we see our favorite influencers using new teeth whitening kits, drinking a special tea, or cooking with food that was delivered to their doorsteps. For some reason, we inspect the picture, post or video and maybe even do a quick search on the item, before restarting this cycle. These social media influencers use their platforms to promote brands to us, without us even fully realizing what’s happening. According to HubSpot, 71% of people are more likely to purchase something when it’s recommended by someone else. Who says that person can’t be an influencer?