As most of you already know, United Airlines recently suffered a self-made disaster that left us PR pros with nightmares. What started as damning footage surfacing of a man being violently dragged off a flight, snowballed into a highly-publicized crisis…
As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing,…
One of the first lessons I remember learning as a child was that honesty is the best policy. It may or may not have taken getting grounded a few times for it to sink in, but my parents made sure…
When it comes to building a professional network, most of us PR pros (or anyone in the working world, for that matter) know that having an active presence on social media is more important than ever before. In fact, I…
In the world of public relations, patience is rare. Given the fast-paced nature of the industry, we PR pros have grown accustomed to responding to almost instant turn-around requests. However, this might not be the best mindset when it comes…
Here’s a scenario we all face now and again, especially as PR professionals. A deadline is looming, and instead of furiously typing your ideas onto your Word document, the page remains completely blank. It is a problem we know quite…
As the lull of summer comes to an end and fall workloads start picking up again, it might be difficult to get back into the swing of things. Do you find yourself still thinking about the beach and barbeques rather…
There’s one challenge that all public relations practitioners face at some point: stress. It’s not surprising that being a PR executive was listed as the sixth most stressful job by Forbes in 2014. With its demanding deadlines, long hours and…
Spring cleaning isn't all about closets. Account coordinator Jen Tedeschi looks at some common grammar mistakes that should be tossed to the curb.
As a recent graduate of Saint Joseph’s University and a newbie to the public relations industry, I often think about my time spent in college and how it prepared me for working in this field. While my classes and extracurricular activities provided a solid foundation, nothing helped prepare me more to work in the “real world” than my time as the features editor of The Hawk, my alma mater’s campus newspaper.