There’s no such thing as a normal day for public relations professionals. From drafting press releases and pitching the media to managing social media accounts and responding to crises, our work varies according to client needs and many factors beyond…
It’s easy to see business as a zero-sum game, dominated by competition between firms to secure limited resources and the best clients. However, one of the most beneficial things you can do to inject new ideas and a fresh perspective…
For many people, the beginning of February means the glow of New Year’s resolutions has worn off and new routines are starting to set in. Nevertheless, there is still a chance for companies to make the commitment to improve their…
Public relations profess ionals spend a large amount of time engaging in media relations—writing pitches, contacting reporters and hoping to land a top tier placement for clients. Developing pitches that perfectly fit into a client’s niche can be difficult and…
There are myriad factors to consider when assessing the quality of a website—from aesthetic design and layout to the type of content presented and its overall standing in search engines. Sometimes, planning basic website improvements becomes a trip down the…
Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online…
Four months ago when I began my internship at Buchanan Public Relations my mind was filled with questions. With no background in PR or the B2B industries in which the firm primarily works, I found myself inundated with new information every…