The news cycle is moving at a rapid pace, and it’s nearly impossible to go a day without seeing a coronavirus story. Media relations is already difficult with reporters receiving hundreds of emails a day, and the pandemic has made…
One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever. Wait, what’s going on? On Friday, October 4, Daryl Morey, general manager for the Houston Rockets, shared a graphic in a since-deleted…
There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a disproportionate ratio, it’s more important than ever for PR pros to do what they can to make their pitches stand…
We’ve all been there. You’ve crafted a genius pitch, built the perfect media list, and even added a witty and captivating subject line. You send it out to your contacts and… no response. Baffled by what happened, you don’t accept…
Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if everybody rushed to Twitter to discuss, resulting in #FacebookDown being a top trend in the United States. In the business…
Social media and online news have made the possibility of a story going viral (when it’s picked up quickly by dozens, or sometimes hundreds, of sources) greater than ever before. However, you will never know you have a viral story…
As PR pros, we try to make connections with reporters to secure coverage for our clients. Ideally, we’ll be creating a mutually beneficial relationship where our clients get coverage, and reporters get an interesting story or a source who provides…
There are three sides to every story: Side A, side B, and the truth. But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news”…
In a recent vlog, the BPR staff recorded video letters for journalists, which addressed a variety of things from letting them know we’re paid subscribers to thanking them for responding to our pitches. In my video letter, I said that…
It’s the most wonderful time of the year! No, not Christmas – March Madness. According to a recent study by Office Team, 32 percent of managers say March Madness activities are not welcomed in the workplace. And while 57 percent…