Social media and online news have made the possibility of a story going viral (when it’s picked up quickly by dozens, or sometimes hundreds, of sources) greater than ever before. However, you will never know you have a viral story…
As PR pros, we try to make connections with reporters to secure coverage for our clients. Ideally, we’ll be creating a mutually beneficial relationship where our clients get coverage, and reporters get an interesting story or a source who provides…
There are three sides to every story: Side A, side B, and the truth. But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news”…
In a recent vlog, the BPR staff recorded video letters for journalists, which addressed a variety of things from letting them know we’re paid subscribers to thanking them for responding to our pitches. In my video letter, I said that…
It’s the most wonderful time of the year! No, not Christmas – March Madness. According to a recent study by Office Team, 32 percent of managers say March Madness activities are not welcomed in the workplace. And while 57 percent…
As a male in a predominately female office, I’ve had to learn to adapt to the likes and dislikes of the female majority when it comes to pop culture. One of those things, which I have now grown to love,…
Many of us in the PR industry have faced this issue at some point: you just finished up a few projects, and looking at your to-do list, you notice that you need final approval from your clients before moving forward…
“Survivor” recently announced the cast for its upcoming 33rd season, which premieres September 21. Before I go any further, I’ll answer your question. Yes, “Survivor” is still on the air. Any time I tell people I’m a die-hard “Survivor” fan…
In theory, pitching reporters is a relatively easy task. You write the pitch, find a reporter, and then send that pitch to said reporter. Sounds easy enough, right? While it sounds that easy when you look at the basics, pitching…
“How do you know if someone does CrossFit? Don’t worry, they’ll tell you.” As a CrossFitter, this is a joke that I’ve been told too many times, but the funny part is, it’s completely true. When I’m not in the…