Schools have a lot to communicate. A new school year brings administrative announcements, events, new programs, parent updates, board meetings and more. Before it all begins, there’s one question worth asking: What do you want people to know about your…
If you run an independent accounting firm, the wave of private equity investment sweeping the industry may have created a communications opportunity for you. A recent Philadelphia Business Journal story looked at just how quickly private equity has changed the…
Generative AI has revolutionized the way businesses create content, analyze data, and engage with customers. Tools like ChatGPT, Claude, and Dall-E 2 offer small businesses the ability to generate marketing copy, social media posts, and even customer support responses in…
On August 8, I woke up and checked Facebook. Except unlike other mornings, I was hit with this message: We suspended your account. Your Facebook account was suspended because your Instagram account luongthitraly44391 doesn’t follow our rules. You have 180…
Sponsored content. Branded content. Paid content. No matter what outlets call it, there’s no argument that it’s common to see news outlets publishing these pay-for-play posts. If you’re unfamiliar with this term, this is when a company pays a publication…
This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. But, is Threads here to…
Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social…
Elon Musk caused a stir when he began charging people for blue checkmarks on Twitter. Met with sharp criticism, Twitter Blue was seen primarily as a new revenue stream for a struggling company. It’s too soon to know if Twitter…
Even if you lived under a rock, I’m confident you would still be aware that Tuesday is (finally) Election Day. It’s nearly impossible to read the news or go on social media without seeing stories about the candidates or posts…
In May, Buchanan PR VP Renee Cree posted a blog about how employers must consider the mental health of their employees. Now, with beach season and beautiful weather upon us, it’s time to make sure we, as employees, are looking…