As the internship manager at BPR, I’ve received dozens of emails in recent months from prospective interns and entry-level candidates inquiring about available positions, or about how to market themselves in a weakening job market. So I thought it would…
At this year’s Social Media Marketing World, the largest conference of its kind held annually in San Diego, fellow account executive Katie Byrne and I attended dozens of strategy sessions for every social media platform from TikTok to LinkedIn. One…
As the coronavirus pandemic continues to unfold, you can hardly turn on the TV or open the newspaper without being confronted with a story that’s related to the outbreak in some way. These days, every new message is being framed…
Every other Wednesday, fellow account executive Katie Byrne and I host a Facebook Live show called Buchanan Buzz, where we discuss the latest public relations brand fails. On this week’s show, we broke down a few of th
e poorly timed messages that have coincided with the coronavirus pandemic.
I have long been a subscriber to Social Media Examiner’s daily newsletter. So, when I received an automated email back in January from its founder Michael Stelzner imploring me to “discover the best social media marketing techniques from the world’s top experts,” I naturally needed to learn more. And that’s how I first stumbled upon Social Media Marketing World (SMMW) – the world’s leading social media conference.
Today’s digital landscape is chaotic. More social media platforms exist than ever before, and the number of users on them continues to climb. According to Pew Research Center, 70 percent of Americans are on at least one social media channel. If you own a business and it’s not on social media, you should strongly consider the benefits of signing up.
You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and unveiled to the public. The New York Times tech reporter, Sarah Jeong, received a bitter welcome recently when, shortly after joining the editorial board, Internet sleuths uncovered her years-old scathing tweets against white people. Simple ‘likes’ on social media posts aren’t immune to scrutiny either. After ABC’s The Bachelorette premiered this summer, winner Garrett Yrigoyen was thrust into the spotlight when controversial ‘likes’ of his were discovered on Instagram and Twitter.
This phenomenon of digging up inflammatory social media posts is a relatively new one, and one with potentially damaging consequences. It can tarnish a person’s reputation, knock their credibility and throw their career in jeopardy. And it seems to be happening primarily to those who have it all… until they don’t.
Curious why you keep receiving emails from tech giants like Facebook and Uber explaining their latest “Privacy Policy Update?” Last Friday, the General Data Protection Regulation (GDPR), the European Union’s new set of privacy rules, officially went into effect. These guidelines aim to protect user data and give more privacy control to the consumer. And while the GDPR technically only applies to EU countries and residents, American companies that do web business in Europe must also operate under the guidelines. These companies each had to update their privacy policies by May 25 in order to be compliant—hence the emails you’ve likely been receiving.