How to Be Prepared for Whatever the Year Throws at You Starting with a pandemic that effectively shut down many small, and large, businesses and flowing into business decisions regarding a firm stance on equality, 2020 has certainly given companies…
We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, drink it, take pictures with it and even use its scent for a moisturizer.
I follow the fashion industry pretty closely. Fashion is a love of mine and, of course, I love public relations. So, when the two worlds collide, I have opinions and thoughts.
Fashion has always had a problem with racism, – from whitewashed runways to cultural appropriation and skin-lightening Photoshop jobs – but it seems that lately it’s become more obvious. In the last three months alone, we’ve read about three instances of blackface – Prada, Gucci and Katy Perry – and one use of a noose on the runway – Burberry. Skipping over the obvious question about racism in 2019, I’m curious whether or not the PR teams were involved in the creative process.
2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to determine the year’s public relations wins and fails, I realized I could generate a list a mile long. In the interest of brevity, I’ll limit it to my top 3 PR fails and wins.
Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, I’m laughing, too). What’s a person, who’s used to juggling 3 billion things at once, to do when reporters and…
We’ve had approximately four thousand snow storms this year (okay four, but I’m being dramatic, because it’s spring, darn it). When you work in public relations and a snowstorm comes, it only means one thing – a work-from-home day.
According to GlobalWorkplaceAnalytics.com, 3.7 million people work from home at least half the time. But for those of us who telecommute only when the need arises, working from home can stress us out – Do we have everything we need? How will I work with my team? How can I make sure everyone knows what I’m doing?
If you follow me on social media, you’ve probably noticed that I’ve not been home much since June (I’m currently writing this post on a flight home from Atlanta). We have a fabulous client that’s been sending me all over…
As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the…
I handle the internship and co-op programs here, and, especially for summer, I get hundreds of resumes for only two open positions. A few weeks ago, AC Lesley wrote a blog post about some major resume mistakes we see: Why…
We’re living in a world where the leader of the U.S. tweets his every movement and #burn is so common, even grandmas know what it means. Twitter, Facebook, Instagram, Snapchat: We use them every day – personally and professionally. But…