A few weeks ago, the perfect HARO (Help A Reporter Out, for those of you uninitiated) came through from a very high-level reporter who’s something of a Unicorn at the Buchanan PR offices. Many have pitched her; no one has…
One thing I’ve learned in my 15+ years of PR is that as professionals, we’re skilled at changing our focus at the drop of a hat. Sometimes it’s necessary to go from pitching a feel-good story to crisis mode in…
Spring is in full swing – the birds are chirping, the flowers are blooming and (in Philly, at least) the humidity is rearing its ugly head again. It’s time for that yearly spruce up. At home, you’re probably opening the…
It’s the time of year to be thankful. Everyone’s posting their “30 Days of Thankfulness” statuses on Facebook and people are getting ready to feast around the table with loved ones. In the spirit of the season, here are four…
I just came back from vacation - my first in five years to be exact (don’t ask, it’s a long story involving companies closing and new jobs). It was truly one of the best vacations I’ve ever taken, and it…
The saying, “There’s no such thing as bad publicity” has been around since the invention of publicity itself (or maybe “time immemorial”?). But, is it a true statement? Can a company do whatever it wants and not suffer the consequences, simply because it garners the publicity the execs wanted in the first place?
In mid-2013, Buchanan PR received a super-secret phone call asking us to meet in Pottsville, PA to discuss public relations for a soon-to-be-launched product. That chance call is what brings us to this blog post. Exactly one year ago – to the day – we helped to re-launch one of the most fun products (and companies) I’ve ever had the pleasure to represent – Yuengling’s Ice Cream!
As the Yuengling’s Ice Cream account lead, it seems quite fitting that my blog post falls on the one-year anniversary of the re-launch. But rather than get into all of the technical details of re-launching a brand, I thought I’d have a little fun and share the five ways that public relations is like ice cream.
Recently, I’ve been lucky enough to attend some amazing conferences in Philadelphia. These conferences have provided me the ability to do some great networking, as well as learn a lot about running businesses, using my talents and being a strong female leader.
A common theme throughout all of the conferences, however, was that the skills workshops and forums tended to cater to younger professionals, with a distinct lack of options in the advanced department. It got me thinking about what workshops I’d like to attend as an experienced PR practitioner. I also asked a few of my peers what they’d like to see in terms of professional development opportunities.
“To err is human, to forgive divine.”
While this old adage applies to many areas of life, it doesn’t exactly ring true on social media and for social media managers. Ever made a spelling or grammar error on a client’s post? You get eaten alive! That’s minimal – a little embarrassment, flak from fans and a lesson learned. But imagine being part of a fail that makes headlines! I shudder at the thought.
I can’t officially categorize myself as an old dog, but after nearly 14 years in PR, I think I qualify as a semi-old dog.
Upon college graduation, I entered the workforce as an assistant at a boutique, Philadelphia-based PR agency whose client base consisted of large, national consumer accounts. I worked my way up the ranks there for almost 12 years. I had a minor stint in corporate communications at a restaurant franchise, but eventually returned to the boutique agency and stayed until it closed its doors.
