In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to…
In our digital world, everyone is facing information overload. This is especially true for overstretched journalists tasked with sifting through hundreds of pitches and news releases from us fellow public relations professionals on any given day to find the few…
While every public relations firm and client hopes for the best possible outcome from their partnership, even the best laid plans can get derailed. Perhaps it’s a product launch that had been central to the PR strategy, which gets postponed…
It’s been an exciting week at Buchanan Public Relations – we’ve moved into our new office in Bryn Mawr. Actually, today is our first day in the new space. So as we’re all busy unpacking and getting settled in, it…
Anyone who practices public relations knows how competitive it has become to secure quality media coverage these days. This is the direct byproduct of a shrinking media landscape and the explosion of technology that is constantly inundating us with information…
Global PR giant, Edelman, has been in the hot seat lately due to a blog post that the firm’s Media Relations Strategy EVP, Lisa Kovitz, wrote just 24 hours after Robin Williams’ death. In it, she states that his suicide created a “PR opportunity” for groups advocating for better treatment of mental illness.
The post reads: His death yesterday created a carpe diem moment for mental health professionals and those people who have suffered with depression and want to make a point about the condition and the system that treats it.
It later goes on to read: At Edelman, we are in the business of helping our clients create or join public conversations. We know that appropriate organizations can elevate a public conversation to help those in need. We and our clients can learn from this situation.