Cracker Barrel, the beloved chain known for its rocking chairs, hearty portions, and Americana-inspired décor recently unveiled a rebrand, and the reaction was anything but cozy. On August 19, the company announced its new campaign, “All the More,” which included…
Source: American Eagle / Sydney Sweeney campaign American Eagle’s recent campaign with Sydney Sweeney set out to be lighthearted and clever, a playful pun on “great jeans” that aimed to connect with a young audience. But instead of sparking buzz…
Every year, Muck Rack’s State of Journalism report offers a valuable glimpse into how journalists are working, what they’re dealing with and what they need from us as PR practitioners. The 2025 report paints a picture of an industry under…
As I continue my journey at Buchanan Public Relations after a rewarding apprenticeship, I’ve reflected on what this experience has taught me. Whether you're just beginning your career in public relations or hoping to make the most out of an…
March marks Women’s History Month, a time to celebrate the achievements and contributions of women around the world. In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. As…
Super Bowls are not just about football; they are one of the biggest advertising nights of the year. As millions tune in to watch the game this year in New Orleans, brands compete just as fiercely as the teams on…
You’ve probably heard the phrase, "There's no such thing as bad PR.” For decades, it has resonated across various fields, from classrooms to media circles to corporate boardrooms, implying that any attention, whether negative or positive, is ultimately beneficial. But…