In the News
In the office, I’m known as the Weather Girl. It’s because I’m a weather geek. Glenn “Hurricane” Schwartz and I have something in common (though I’m not prone to wearing bow ties). It’s true that I do seem to be…
Being a Sponge – The Key to Knocking it Out of the Park
This past weekend, I enjoyed my very last games as a Phillies Ballgirl. Man, what a wild ride! While we’re limited to a two-year tenure, these past two years have been chock full of life-changing experiences. I’ve met folks from…
The Best PR Course…
Only a few months out of college and into my first “real” job in public relations, I can already say that I’ve been involved in a major PR project from start to finish. With all due respect to my incredible…
Importance of Creating a Symbiotic Client/PR Agency Relationship
While every public relations firm and client hopes for the best possible outcome from their partnership, even the best laid plans can get derailed. Perhaps it’s a product launch that had been central to the PR strategy, which gets postponed…
Blowing Up a Deflated Balloon: A Millennial’s View on Entering the Workforce
The other night, I found myself recalling a vivid childhood memory of going to the circus. What really stuck out was not the show itself, but rather an event that followed. As the curtains began to close and the crowd…
All for the love of the media list
Media List (mēdēə/ + list/) Practical definition: A contact list of journalists and reporters (normally specific to a certain pitch or release) Real-Life Definition: The task assigned to what I’m willing to wager is 100% of public relations interns Here…
PR Pop Quiz: When is a Product Launch Not a Product Launch?
This week’s launch of Microsoft’s long-anticipated Windows 10 has sent us down memory lane. In the last two years, we have been asked to help four or five companies either launch their new business or introduce a new product. With…
In Defense of the “Crazy Cat Lady”
Most of you reading this know that Buchanan Public Relations is a dog-friendly office. And while everyone here appreciates canine cuddles, you may not know that about half of us are just as, if not more, obsessed with cats. In fact,…
What Public Relations Professionals Can Learn from the U.S. Women’s World Cup Team
One of the biggest headlines of the past week was that the U.S. Women’s World Cup team won 5-2 over Japan, marking its third Women’s World Cup title. Anyone who watched the game was inevitably swept up by the excitement…
A Beginner’s Guide to Office Feng Shui
It’s been an exciting week at Buchanan Public Relations – we’ve moved into our new office in Bryn Mawr. Actually, today is our first day in the new space. So as we’re all busy unpacking and getting settled in, it…