Public Relations

From data breaches to being called out by the #MeToo movement, countless companies have found themselves in the spotlight recently for the wrong reasons. The power of social media and a 24/7 news cycle make ignoring a potential PR crisis costly, and next to impossible. And once damaged, a good reputation can be difficult to recover.

“While a company may not be able to completely inoculate itself against a future crisis, it can take steps to minimize the chance it will devolve into a public relations disaster,” said BPR President Anne Buchanan in a recent PRGN blog post that stressed the importance of planning, training and a rapid response.

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As companies strive to expand their digital footprint, and with presence on social media a growing priority, it’s never been a better time to invest in public relations. BPR President Anne Buchanan offered nine good reasons in a Public Relations Global Network blog post last week.

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For a company to succeed, it must understand its target audience. Yet that can be one of the most challenging tasks to master. Alexandra Dinita, General Manager of Free Communication in Romania, shared some insight in a recent Public Relations Global Network blog post.

“One cannot generalize about “audience,” Ms. Dinita cautioned. “The very idea of an interlocutor, public or individual, is so nuanced and has so many underlines that it is virtually impossible, nowadays, to extract universal truths about a public, regardless of its type.”

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Although summer doesn’t officially begin until next week, we hope you’re already taking advantage of this beautiful weather. While you soak in the rays, it’s time to announce the June employee feature! This month, the spotlight is on AC Katie.

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With the flip of its last initial, the chain became “IHOb.” Anticipation (and a lot of joking) built up as Twitter users guessed what the ‘b’ might stand for. IHOP, IHOb and International House began trending almost immediately. Then another wave of reaction — not all of it positive – rippled across the platform after the big reveal. (Burgers!)

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Twitter has 336 million active monthly users, according to the company’s Q1 letter to shareholders, yet some companies are still not using the social media platform effectively. Amanda Hill, Principal and CEO of Three Box Strategic Communications, noted this in a recent blog post for the Public Relations Global Network.

“Many brands are still missing the mark by not having an intentional Twitter marketing plan and strategy,” Ms. Hill says.  “Being proactive and strategic about your approach can generate positive brand exposure, quality hires, new business and more.”

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– Alex Harris

It’s no secret – we’ve all watched a Tasty video, completed a BuzzFeed quiz and tuned in to a Facebook live video. When comparing today’s digital landscape with the dawn of the internet and even the start of social media platforms, there are few similarities. As technology continues to change more and more quickly, analyzing multimedia trends has become essential to successful communication strategies.

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I recently returned from Toronto, where I attended back-to-back conferences with some of the smartest PR leaders I know. PRGN (Public Relations Global Network) hosted more than 40 PR firm owners from around the world. That was followed by Counselors Academy, a gathering of 150 PR firm principals (including some of our peer firms here in Philadelphia).

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Spring weather is finally here (or maybe it’s summer weather now?). As May flowers begin to bloom, it’s time for this month’s employee feature. The spotlight is on VP Nicole, who is celebrating her birthday this month.

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