Public Relations

This is our public relations blog.

What is SEO?

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A few months back, I wrote a blog discussing the many hats a PR practitioner wears. Given the variety, we have succeeded in becoming experts in many things. But one new topic that has come up recently is SEO. So, what is SEO and how is it impacting our industry? SEO, or search engine optimization, … Keep reading

Fyre Festival: Burning Bridges and Ethics in PR

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The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? The Fyre Festival disaster did just that two years ago, and it is hitting headlines again, as Netflix and Hulu both released documentaries covering this PR nightmare.Ethics

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Top 3 PR Fails and Wins of 2018

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2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to determine the year’s public relations wins and fails, I realized I could generate a list a mile long. In the interest of brevity, I’ll limit it to my top 3 PR fails and wins.

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Twiddle Your Thumbs, Surf the ‘Net, then Get Ready for 2019

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Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, I’m laughing, too). What’s a person, who’s used to juggling 3 billion things at once, to do when reporters and clients are often out-of-office enjoying family, merriment and the joyous season? After I’ve twiddled my … Keep reading

#FacebookDown? No Problem for These Companies

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Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if everybody rushed to Twitter to discuss, resulting in #FacebookDown being a top trend in the United States. In the business world, losing two social media networks was a major roadblock for some companies, since they were suddenly unable to speak to their audience through these two popular channels. Other companies that have mastered social media, though, understood how to navigate away from the roadblock and were able to use it as a chance to position themselves in front of a larger audience.#FacebookDown

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Addressing Crisis Preparedness – M&A East 2018

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Last month, I had the pleasure of joining a panel of experts at M&A East 2018, hosted by ACG Philadelphia, to discuss value preservation and crisis preparedness. During the panel, we addressed what constitutes a crisis, how companies can plan and prepare for one, tools to minimize impact and crisis preparedness during an acquisition.

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AI in Public Relations

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Artificial intelligence has generated hype and bred anxiety across a variety of industries, and public relations is no exception. Naturally, the prospect of using AI to complete tasks raises fears about being replaced. So, should PR professionals be afraid of losing their jobs? In short, no.AI in PR

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YouTubers, Bloggers and Podcasts – New Wave of Advertising

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We’ve all been there: scrolling through social media when we see our favorite influencers using new teeth whitening kits, drinking a special tea, or cooking with food that was delivered to their doorsteps. For some reason, we inspect the picture, post or video and maybe even do a quick search on the item, before restarting this cycle. These social media influencers use their platforms to promote brands to us, without us even fully realizing what’s happening. According to HubSpot, 71% of people are more likely to purchase something when it’s recommended by someone else. Who says that person can’t be an influencer?Influencers

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