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$15.99 a month for Netflix. $11.99 a month for Hulu. $8.99 a month for Amazon Prime Video. $14.99 a month for HBO Max. $10.99 a month for Showtime. And now you’re asking me to pay an additional $6.99 a month for Disney+? Fellas, let’s just call off this whole streaming business and reinvent cable, for mine and everyone else’s convenience.
We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite and least favorite thing about my job is. Coincidentally, the two are almost one in the same.
I love that this job requires me to constantly keep learning and reading every detail in the news to remain up to date on what is happening in the country and the world. By doing so, I know the best ways to fit my clients into moving news stories and I can identify opportunities for commentary that might not be obvious at first. That being said, my least favorite part of the job is how exhausting it can be to be exposed to everything that is going on in the world. It is dismaying to see how divided our country can feel at times and the lack of empathy people seem to have for others’ situations. 
We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, drink it, take pictures with it and even use its scent for a moisturizer.
One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever.
On Friday, October 4, Daryl Morey, general manager for the Houston Rockets, shared a graphic in a since-deleted tweet that read, “Fight for freedom, stand with Hong Kong.” As protests rage on in Hong Kong, China saw this tweet as a challenge to the nation’s authority over its own territory, and reacted accordingly. 
(Or, “Why Do We Always Get Invited to the Party So Late?”) In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months – possibly even a year – too late. The first call came from the U.K. … Keep reading
To reboot or not to reboot? That is the question. And for some reason has been, for as long as I can remember. Each of the various superhero universes. Every. Single. One. of Disney’s classics. And, of course, any 90s-00s TV show popular in America has gotten the technology age treatment.
Over the last few weeks, the United States Women’s National Soccer Team was thrust into the national spotlight as they competed for the FIFA Women’s World Cup in host country France. If you’re someone like me who played soccer growing up and loves the game, you were following their journey intently through each stage of their fourth world championship title. Yet even many who are normally not avid soccer fans were also well aware of the team’s bid for the cup as coverage graced screens and media across America.
As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, utilizes the tactic of a third-party endorsement. The driving forces behind the success of influencer marketing are trust and credibility. These users are influential because they essentially persuade their followers to try a product or a service, simply from reviewing and recommending it (or not) themselves.
The college admissions scandal paints an ugly picture of everyone involved: wealthy, entitled parents who used their copious amounts of money to cheat their children’s ways into the most elite schools in the nation. To top it all off, the bribes were funneled through a sham non-profit rendering them tax-deductible.
As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, which is always chock full of useful information for us PR pros. The report surveyed nearly 2,000 journalists from across the globe, gathering their insight on press releases and pitches, social media, data and more. … Keep reading