This is our public relations blog.
There are three sides to every story: Side A, side B, and the truth. But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news” sort of made sense. With more media outlets than ever, from small blogs to national … Keep reading
Name: John Reynolds Title: Account Executive Date Started at Buchanan PR: November 2015 Favorite Part of Working in Public Relations: I love everything about media relations. There is a lot of strategy involved. I spend time researching reporters – everything from what they cover to what interests them – to make sure I’m confident my … Keep reading
What does a stay-at-home mom of 23 years do when her youngest children (twins) go to college? She gets a job! Why? Partly, to help pay for the college expenses, but mostly, to keep busy and apply my skills to something other than raising kids. How difficult was this transition? With shaking knees, I jumped … Keep reading
If you’re anything like those of us here at Buchanan PR, your day is already jam-packed writing pitches, coordinating interviews, and producing content for your clients. There is hardly time in the day to fit in anything extra, much less take on an outside position with your local PR organization. However, if you can carve … Keep reading
I’m lucky to have a career that takes me to different places all over the country from time to time (the most random places having been Boise, ID, and a small town in eastern Oregon just last month). The way I see it, I have it made. I don’t have to travel weekly and spend … Keep reading
– Alex Harris Workforce diversity and inclusion issues can no longer be dismissed, as some of the most successful companies in the world are being put to the test. The Google engineer who was fired for his controversial memo, former Uber CEO Travis Kalanick’s sexism allegations, and Facebook’s troubling workforce demographics come to mind. Numerous … Keep reading
In a recent vlog, the BPR staff recorded video letters for journalists, which addressed a variety of things from letting them know we’re paid subscribers to thanking them for responding to our pitches. In my video letter, I said that I’m not a spammer. If you’ve been working in public relations long enough, I’m sure … Keep reading
I always tell interns and junior staff that their first media hit is a gateway. We all remember that first time a journalist responded to our pitch. That first time a camera showed up at our event. That first time a story ran, and our expert was quoted. The high that follows is exceptional, and … Keep reading
– Maggie Rugolo With headlines alternating daily between terrorist attacks and political turmoil, reading the news can be painful. It would be much easier to simply put the paper down and live in a blissful bubble of denial and oblivion. As public relations professionals, we do not have the liberty of denial. We are forced … Keep reading
There’s no such thing as a normal day for public relations professionals. From drafting press releases and pitching the media to managing social media accounts and responding to crises, our work varies according to client needs and many factors beyond our control. At first glance, many of our day-to-day activities may seem unrelated, such as … Keep reading