This is our public relations blog.
As PR pros, we try to make connections with reporters to secure coverage for our clients. Ideally, we’ll be creating a mutually beneficial relationship where our clients get coverage, and reporters get an interesting story or a source who provides important insight or background information. But not every PR pro follows best practices, and it’s not uncommon for public relations professionals and journalists to be at odds.
March is an exciting month with the beginning of Spring and, of course, March Madness. To kickoff the month, we’re excited to showcase Jen – our March feature employee!
Name: Jen Tedeschi
Crisis communications practitioners spend large chunks of time on communications – drafting holding statements, scripting key messages and tweaking media statements.
But it’s just as important to spend time thinking about what could – and should – happen, if a news team were to show up on your company’s (or client’s) doorstep during a crisis.
On Thursday, February 8, 2018, the city of Philadelphia celebrated the Eagles’ first Super Bowl victory with a massive parade. Hundreds of thousands (maybe millions) of happy fans crowded the streets, “Philly Philly Dilly Dilly” skywriting laced the clear blue skies and Jason Kelce’s speech resonated among the crowd… and quickly became a nationwide discussion topic.
I come from a long line of Philadelphia sports fans. My maternal grandparents grew up in Fishtown and my paternal grandparents grew up in Bryn Mawr – right near BPR’s current office location. Straight out of the womb, my dad raised me to be a proud and passionate Philadelphia fan. Philadelphia is a city founded … Keep reading
Employee Feature: January Name: Amanda Mueller Title: Account Executive Favorite Part of Working in Public Relations: I came from a broadcast background and used to work with many public relations professionals, so it’s been extremely fascinating to learn how the “other side” operates. I also love how multi-faceted PR can be – so many people … Keep reading
Name: Blair Kahora Cardinal Title: Assistant VP, Director of Media Relations Favorite Part of Working in Public Relations: Mentoring. Uplifting junior team members is essential for success. It’s never: “make this media list, and I’ll take it from here.” I like to teach everything from thoughtful strategy to proper execution. There’s nothing like watching someone … Keep reading
– A.J. Litchfield Consumer boycotts of businesses and products have long been one of the most effective ways for the everyday citizen to enact social, and in some cases, political, change. Perhaps the most famous example of a boycott was the Boston Tea Party, when New Englanders dumped newly-taxed British tea into the Boston Harbor … Keep reading
Should we ‘go digital?’ What are digital services? Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams around the conference table as the term “digital” becomes more deeply integrated into agency culture. … Keep reading
With Thanksgiving right around the corner, the season of giving is officially upon us. Many people unfamiliar with the public relations industry might be convinced that companies set up charitable publicity stunts only to make themselves look better. In reality, PR professionals and companies know that disingenuous publicity stunts don’t do them any favors and … Keep reading
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