This is our public relations blog.
– Laura Tabbut You need a PowerPoint presentation as soon as possible, and there is no designer available. What do you do? Here are a few tips to keep in mind when creating a professional and sleek presentation that you can proudly present instantly. Size. The widescreen ratios (16:9, 16:10) for a slide show will … Keep reading
– Katie Tangney As I approach the end of my senior year of college, I find myself faced with that big, looming question on the horizon – what will I do when I graduate? I will be graduating with a degree in communication and a minor in economics. This experience gives me a pretty broad … Keep reading
As a former broadcast journalist, I never put much thought into the function of video outside a news room. I worked with video every day, but I took the marketing and public relations potential for granted. In fact, while the viewership of TV and conventional broadcast dwindles, video is booming in the marketing and public … Keep reading
– Stephanie Barber Congratulations, college graduate! You’ve got an outstanding grade point average, a killer cover letter, and the recommendations of your favorite professors – time to go land the job at Google and demand your corner office in HQ, right? Not so fast. You’re missing one vital item on your checklist – an internship. … Keep reading
A few weeks ago, the perfect HARO (Help A Reporter Out, for those of you uninitiated) came through from a very high-level reporter who’s something of a Unicorn at the Buchanan PR offices. Many have pitched her; no one has ever gotten a response. This new HARO wasn’t for a client, but for Buchanan PR … Keep reading
– Justyna Wierzba I’m sitting in the Buchanan Public Relation office, writing this post and still can’t believe how it happened. But, maybe I’ll start at the beginning. My name is Justyna Wierzba and I am from ‘exotic’ Poland. I am double majoring in Economics and Communication Management at the University of Wroclaw. Throughout my … Keep reading
As PR professionals, our career is so heavily focused on writing – news releases, pitches, emails, blog posts like this, etc. We are all “idea people” full of creativity. But sometimes, as creatures of habit, we can get caught in the monotonous routine of writing in the same style for each client. It is great … Keep reading
Landing a full-time job right after college graduation is the ultimate goal of students today, and I was fortunate enough to do just that. I graduated from Drexel University in March, accepted an internship at Buchanan Public Relations in April, and joined the staff as its newest full-time employee in July. After being a full-time … Keep reading
One of the first lessons I remember learning as a child was that honesty is the best policy. It may or may not have taken getting grounded a few times for it to sink in, but my parents made sure that I knew it’s always better to tell the truth, even when I’ve done something … Keep reading
“Survivor” recently announced the cast for its upcoming 33rd season, which premieres September 21. Before I go any further, I’ll answer your question. Yes, “Survivor” is still on the air. Any time I tell people I’m a die-hard “Survivor” fan (I’ve tried out for the show multiple times and may use this blog post to … Keep reading