This is our public relations blog.
As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing, either. Yet it’s often my job to take highly complex topics and break them down … Keep reading
The weather is cold, the stores are packed with shoppers, and you are well on your way to finalizing the dinner menu while figuring out what you’re going to get dear Aunt Nadine for the family gift exchange this year. ‘Tis the season, right? But your client has an event this week, you have a … Keep reading
– Anne Buchanan and Megan Keohane On Tuesday, November 29, 2016, agency president Anne Buchanan and I attended an event on mobile technology in healthcare, organized by the Greater Philadelphia Chapter of the Healthcare Businesswomen’s Association (of which we are both members). Now, you may be wondering, “Why attend a healthcare industry event? Don’t you … Keep reading
Public relations profess ionals spend a large amount of time engaging in media relations—writing pitches, contacting reporters and hoping to land a top tier placement for clients. Developing pitches that perfectly fit into a client’s niche can be difficult and even the best of us run out of ideas from time to time. If you … Keep reading
Many of us in the PR industry have faced this issue at some point: you just finished up a few projects, and looking at your to-do list, you notice that you need final approval from your clients before moving forward on anything. So, what do you do now? Oftentimes, we are so focused on our … Keep reading
– Laura Tabbut You need a PowerPoint presentation as soon as possible, and there is no designer available. What do you do? Here are a few tips to keep in mind when creating a professional and sleek presentation that you can proudly present instantly. Size. The widescreen ratios (16:9, 16:10) for a slide show will … Keep reading
– Katie Tangney As I approach the end of my senior year of college, I find myself faced with that big, looming question on the horizon – what will I do when I graduate? I will be graduating with a degree in communication and a minor in economics. This experience gives me a pretty broad … Keep reading
As a former broadcast journalist, I never put much thought into the function of video outside a news room. I worked with video every day, but I took the marketing and public relations potential for granted. In fact, while the viewership of TV and conventional broadcast dwindles, video is booming in the marketing and public … Keep reading
– Stephanie Barber Congratulations, college graduate! You’ve got an outstanding grade point average, a killer cover letter, and the recommendations of your favorite professors – time to go land the job at Google and demand your corner office in HQ, right? Not so fast. You’re missing one vital item on your checklist – an internship. … Keep reading
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