This is our public relations blog.
In a recent vlog, the BPR staff recorded video letters for journalists, which addressed a variety of things from letting them know we’re paid subscribers to thanking them for responding to our pitches. In my video letter, I said that I’m not a spammer. If you’ve been working in public relations long enough, I’m sure … Keep reading
I always tell interns and junior staff that their first media hit is a gateway. We all remember that first time a journalist responded to our pitch. That first time a camera showed up at our event. That first time a story ran, and our expert was quoted. The high that follows is exceptional, and … Keep reading
– Maggie Rugolo With headlines alternating daily between terrorist attacks and political turmoil, reading the news can be painful. It would be much easier to simply put the paper down and live in a blissful bubble of denial and oblivion. As public relations professionals, we do not have the liberty of denial. We are forced … Keep reading
There’s no such thing as a normal day for public relations professionals. From drafting press releases and pitching the media to managing social media accounts and responding to crises, our work varies according to client needs and many factors beyond our control. At first glance, many of our day-to-day activities may seem unrelated, such as … Keep reading
Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing users to include website links in snaps. Game. Changer. Given how quickly these platforms are … Keep reading
As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the positive and negative implications, thinking about ways to either capitalize on or minimize the impact … Keep reading
You may want to think twice before sending that email to your crisis client. Recently, the Pennsylvania Superior Court ruled that a company’s correspondence with its public relations firm with regard to legal advice is not protected under attorney-client privilege, which may leave your agency open to legal problems of its own. In BouSamra v. … Keep reading
Katie Dillon, a rising-senior at The George Washington University, was a member of the Buchanan internship program last summer. Katie is pursuing a double major in Women’s Studies and Journalism. We recently received this nice letter from her, which mentions how much of a help our program was as she begins a new internship in … Keep reading
– Gabby Guarnaccia High school is one of the most important times in a person’s life. It is full of learning new things, discovering yourself and experiencing new opportunities. As a senior this year, I have been pushed to try as many new experiences and opportunities as I can before I head off for college. … Keep reading
It’s easy to see business as a zero-sum game, dominated by competition between firms to secure limited resources and the best clients. However, one of the most beneficial things you can do to inject new ideas and a fresh perspective into your business is to interact with other professionals in the field – basically, you … Keep reading