In the News

In the office, I’m known as the Weather Girl. It’s because I’m a weather geek. Glenn “Hurricane” Schwartz and I have something in common (though I’m not prone to wearing bow ties). It’s true that I do seem to be more aware of what’s about to hit us than some people. But it’s not because … Keep reading

Importance of Creating a Symbiotic Client/PR Agency Relationship

While every public relations firm and client hopes for the best possible outcome from their partnership, even the best laid plans can get derailed. Perhaps it’s a product launch that had been central to the PR strategy, which gets postponed indefinitely, or a major feature story on the company that gets cut from the publication … Keep reading

All for the love of the media list

Media List (mēdēə/ + list/) Practical definition: A contact list of journalists and reporters (normally specific to a certain pitch or release) Real-Life Definition: The task assigned to what I’m willing to wager is 100% of public relations interns Here are four ways I can compare my time as an intern at Buchanan Public Relations … Keep reading

In Defense of the “Crazy Cat Lady”

Most of you reading this know that Buchanan Public Relations is a dog-friendly office. And while everyone here appreciates canine cuddles, you may not know that about half of us are just as, if not more, obsessed with cats. In fact, I’ve brought my feline friend, Phoebe, into the office on several occasions (I mean, come … Keep reading