This is our public relations blog.
The big news on the East Coast last week was the blizzard. But at Buchanan Public Relations, we experienced another flurry of activity of a different nature – one that reminded me why we invest so much time in helping clients prepare for a media interview. When it was all over, I found myself quoted … Keep reading
Long gone are the days when rustling through a newspaper with ink-stained fingers was the only way to get the news. Throughout the 20th century, advancements such as radio and television drastically changed the way we created and consumed news. Then came the Internet during the past two decades, representing possibly the largest shift to … Keep reading
Last week, a few colleagues and I decided to test out the new social media network/messaging app Peach. After a few grumbles (do we really need another social network?), we gave it a go, since it is our duty as public relations professionals to stay ahead of the curve. After learning it’s not yet available … Keep reading
Merriam-Webster’s definition of confidence is “the feeling or belief that one can rely on someone or something; firm trust.” Confidence is a quality in ourselves that is so important to have, yet few people are truly and completely confident. The often overused slogan, “fake it ‘til you make it” may be a cliché, but it’s true. … Keep reading
As 2016 approaches, it’s time to set those New Year’s resolutions. According to Nielsen, the most popular New Year’s resolution for 2015 was to stay fit and healthy. Surely, those are important focuses, but instead of following the crowds that pack gyms in January, I’m dedicating some of my resolutions to becoming a better PR … Keep reading
It’s 3 a.m., and I’m lying here in the dark, staring up at the ceiling. I’m sick and so exhausted that I’m not even sleepy anymore. My toddler, Carmen, half-sleeps across my neck, partially choking me, but I’m too afraid to wake him so I play opossum. It’s been a largely sleepless night for him … Keep reading
In our digital world, everyone is facing information overload. This is especially true for overstretched journalists tasked with sifting through hundreds of pitches and news releases from us fellow public relations professionals on any given day to find the few nuggets of information they’re looking for to include in their stories. This abundance of information … Keep reading
It’s the time of year to be thankful. Everyone’s posting their “30 Days of Thankfulness” statuses on Facebook and people are getting ready to feast around the table with loved ones. In the spirit of the season, here are four PR-related items for which I’m thankful. Media databases – At Buchanan PR (and most reputable … Keep reading
Here’s a scenario we all face now and again, especially as PR professionals. A deadline is looming, and instead of furiously typing your ideas onto your Word document, the page remains completely blank. It is a problem we know quite well, writer’s block. In a field like PR, in particular, where crafting messages and writing … Keep reading
BJ Novak, writer, actor and author, can now add app developer/CEO to his resume. Earlier this month Novak publicly launched his latest endeavor, The List App, after over a year in beta during which it was exclusively available to every Hollywood celeb you’d want as a best friend. The List App is just that – … Keep reading