This is our public relations blog.
One thing I’ve learned in my 15+ years of PR is that as professionals, we’re skilled at changing our focus at the drop of a hat. Sometimes it’s necessary to go from pitching a feel-good story to crisis mode in a matter of seconds. But during times of tragedy it can be hard to know … Keep reading
– Maggie MacDonald Like many of my college classmates, I live with constant apprehension about the future. We worry if we’re choosing the right major and whether our career choice will lead to professional success and personal satisfaction. I decided on Public Relations, thinking it was a good fit for someone like me who likes … Keep reading
–Blair Kahora Cardinal & Megan Keohane People who are Type A are like vegans or hipsters—they’re confident in their Type A-ness and everyone around them knows it. Then there are others who are a mix of Type A and Type B, and operate in organized chaos. Meg: I’m the oldest child, I’ve always been a … Keep reading
-Katie Dillon As a very determined and decisive student entering my first year of college, I thought I had my whole plan figured out. Tinged with a bit of naivety, I embarked on my journey studying at a very global-centric school in the heart of Washington, DC. Next to my name on every place card … Keep reading
It’s a new day, which means Donald Trump has committed yet another head-shaking act. In this case, it was his announcement that the Washington Post is now barred from his campaign, a move the New York Times characterized as “an almost unheard-of practice for a modern presidential campaign.” The source of Mr. Trump’s displeasure with … Keep reading
-Lesley Amy I like cats, I like talking to people, and I love learning new things. I have a deep appreciation for all things goofy and strange, and pride myself on being a very well-spoken college graduate who has always been told I seem “very mature for my age.” I am someone who will observe … Keep reading
In theory, pitching reporters is a relatively easy task. You write the pitch, find a reporter, and then send that pitch to said reporter. Sounds easy enough, right? While it sounds that easy when you look at the basics, pitching reporters is much more than just sending an email. One of my colleagues always says, … Keep reading
We can always do a little extra in the office. Extra to get to know our coworkers and colleagues. Extra to expand our minds and consider new possibilities. Extra to spark thought-provoking conversations and foster good communication within the workplace. In the PR world, reading is like breathing. Consuming the news, sifting through articles and … Keep reading
When it comes to building a professional network, most of us PR pros (or anyone in the working world, for that matter) know that having an active presence on social media is more important than ever before. In fact, I can probably count the number of people I know who don’t have a LinkedIn profile … Keep reading
Spring is in full swing – the birds are chirping, the flowers are blooming and (in Philly, at least) the humidity is rearing its ugly head again. It’s time for that yearly spruce up. At home, you’re probably opening the windows to air out the rooms, filling bags with old-clothing donations and cleaning the woodwork. … Keep reading