Last weekend, I traveled to the Waldorf Astoria Orlando for the wedding of one of my closest childhood friends. I had booked round-trip transportation to and from the airport and, when my return shuttle never arrived, I immediately assumed I’d…
When tragedy strikes, don’t follow in the footsteps of these 6 insensitive social brands.
Though I am new to the industry, I doubt PR success will ever solely rely on social media savvy. Let’s give ourselves some more credit – we have many more tools in our toolbox.
Sidekicks usually play a supporting role to the star. I like to think that’s what I do at Buchanan Public Relations.
As I celebrate the anniversary of my agency, here are 15 big changes in Public Relations I’ve witnessed in the last 15 years.
Just when you think you can’t bear another grey, cold day with a “wintry mix” in the forecast, there’s the fantasy of the Philadelphia Flower Show.
As often as possible, I meet in person with the reporters I regularly work with or those with whom I want to work. It’s not about impersonal networking and pitching my clients. It’s possible to accomplish challenging media placement goals via email or over the phone, but isn’t relationship building at the very core of our profession?
Social media can be both helpful and hindering in a crisis. For PR professionals, it’s no longer an option of whether or not to utilize social media during these times—it’s a question of whether you can effectively leverage its instant broadcast capability to your advantage, or if you will get swept away by the social media rumor mill.
It’s important for those of us in the field to coach the next generation of PR professionals and seek out the opinions of more seasoned communicators, especially since our industry is continually evolving.
Valentine’s Day offers three major lessons for public relations practitioners:
Valentine’s Day is Not for Everyone
Not Everyone Loves Chocolate
Clichés are Only Cute on Valentine’s Day