This is our public relations blog.
In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests. It creates a fictional character … Keep reading
Four years of college have come and gone and now you are faced with the expectation of immediately jumping into your career with a full-time job. This is a daunting task for many graduates, especially for those who are unsure of what career path they want to take. If you are having trouble deciding what … Keep reading
A Common question we hear from clients is, "Our company just won this award. How can we turn it into news? … Keep reading
What is a Boolean search? Boolean logic can be used for more than just Google searching; becoming a Boolean master can help you return the best results through most social listening and media monitoring platforms. Using Boolean search, you can create custom queries to refine searches and find the exact keywords or phrases you need. … Keep reading
I was stopped at a PA Turnpike rest stop last week, gassing up for the final leg of my trip back to Philadelphia. As I began pumping, the video monitor at the pump sprang to life. I prepared myself to tune out, when an entirely unexpected thing happened. Clever business factoids – news that I … Keep reading
By: Meg Yocum & Mikayla Ickes The other week, the BPR team attended the annual Social Media Day PHL conference to learn about the latest trends in social media practices for businesses. Social media is an ever-evolving landscape, where algorithms and best practices seem to change almost daily. However, here are some of the day’s … Keep reading
I have been urging our team to tune into the January 6 hearings. My advice is not motivated by political reasons (though I think every American citizen should pay attention to these hearings as part of our responsibility to stay informed). Rather, I am advocating for communications professionals to watch them for two critical reasons … Keep reading
Local Executives Have One Thing on Their Minds I attended a CEO Roundtable this morning featuring a panel of business leaders talking about “The Top 10 Things Keeping the C-Suite Up at Night.” Hosted by talent acquisition firm The O’Connor Group, the event’s four panelists were: Brian Begley, CFA, Principal, PhiCap Advisors Jennifer Dempsey Fox, … Keep reading
Long gone are the days that you will hear someone refer to something as “the cat’s pajamas” or call something “bogus.” The kids these days just don’t “dig it.” It’s not that they’re “goons” – like every other generation, Gen Z-ers have developed their own slang. Do you think you know Gen Z slang? … Keep reading
Law firms can range in size from individual attorneys in a solo practice to large law firms with thousands of attorneys. Engaging with media and positioning attorneys as thought leaders in their respective practices is crucial for attorneys in any size law firm. However, the ways in which public relations professionals go about providing media … Keep reading