Public Relations

This is our public relations blog.

Media Strategies: Lessons Learned from the Taylor Swift Phenomenon

by

Unless you’ve been living under a rock recently, it’s more than likely you’ve seen Taylor Swift’s name in the headlines. Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of her personal life, Taylor Swift has been front and center in the news for the … Keep reading

Great PR: When It Just Happens vs. When It’s Engineered

by
Referee signals touchdown

“What great PR for that company!” That comment was made during one of the inspiring sports stories this weekend – the return of former back-up kicker Jonathan Weitz, who was summoned back to Clemson University’s football team, just as he was about to launch his finance career in New York with Ally Financial Services. The … Keep reading

They’re a 10, but They Don’t Join Social Media Trends*

by

In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Amidst the rise of TikTok and the growing number of online audiences, many companies  have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local … Keep reading

AI Image Generator Review

by
AI Generated T-Rex

In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. With a plethora of tools available, we embarked on a journey to compare the capabilities of six distinct AI text-to-image generators. Our findings shed light on the differentiators and … Keep reading

Niche Powerhouses: Recognizing the impact of microinfluencers 

by

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses to recognize the value of utilizing microinfluencers as well. These individuals may not have millions … Keep reading

Will “X” be successful? What we can learn from past rebrands

by

In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself as “X.” This move is an effort towards Elon Musk’s end-goal of turning the platform … Keep reading

5 Simple Ways to Strengthen Your Writing

by

Writing, like public relations, is a craft. It is a craft that constantly changes, improves, and develops. You may still think that more words are better, perhaps because of your school days when teachers would assign word/page minimums. However, I’d be willing to bet that almost everyone would rather read a clear, concise article that … Keep reading

Introducing Threads: Should You Be On The New Twitter?

by

This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. But, is Threads here to stay? Or, is this just another doomed attempt to take down Twitter?Meta logo

Keep reading

5 Question ChatGPT Challenge

by
ChatGPT Logo

Since ChatGPT was released in November of 2022 it has dominated the news. Everywhere are videos, stories, social posts, and product announcements about this AI (artificial intelligence) tool.  Perhaps you’ve used it yourself or have seen a demonstration. How much do you know about ChatGPT? Take a quick 5-question quiz to find out.