Public Relations

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Communications on Election Day: What’s the Best Approach

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Even if you lived under a rock, I’m confident you would still be aware that Tuesday is (finally) Election Day. It’s nearly impossible to read the news or go on social media without seeing stories about the candidates or posts encouraging you to vote. If you’re in a battleground state like us, you can’t even escape with television, as nearly every commercial break is full of political ads. On Election Day, you can expect all of this to be at an all-time high.

What does this mean for communications professionals?

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How To Wow a Prospect From Behind a Mask

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Our team had a new experience this week. We pitched for a piece of new business, in person, wearing masks the entire time. Let me tell you, it was a surreal experience. We’ve spent the last seven months working remotely and connecting with one another and clients only by Zoom or conference call. The day … Keep reading

The Dangers of Trying to Time the (Media) Market

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We recently encountered a client situation that is becoming increasingly common. Our client, a global consultancy, wanted our help in raising awareness of a newly elevated practice at the firm. The division is in high demand for its expertise in helping companies structure safe workplaces during COVID. All good, right? Until the client asked: “How … Keep reading

A Tale of Two Vatican City Interns

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Two of our team members, Maria and Taylor, participated in the same college internship during different years before coming to work at Buchanan Public Relations. While their paths eventually converged at BPR, their journeys here were very different. We think their stories can provide helpful advice to those who graduated during the pandemic or are looking to expand their experience while working from home.

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7 Tips to Help Recent Grads Land a Job During COVID-19

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As the internship manager at BPR, I’ve received dozens of emails in recent months from prospective interns and entry-level candidates inquiring about available positions, or about how to market themselves in a weakening job market. So I thought it would be helpful to compile a few of my best tips and tricks into one blog … Keep reading

Shifting Into a Higher Gear

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Several weeks ago, I embarked on a solo bike ride on one of my favorite bike trails – The Great Allegheny Passage in southwestern Pennsylvania. My plan was to bike 15 miles out and back, for a total ride of 30 miles. I set off on a beautiful Sunday and chose the trail less taken … Keep reading

2020: the Year of “What’s Next?!”

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How to Be Prepared for Whatever the Year Throws at You Starting with a pandemic that effectively shut down many small, and large, businesses and flowing into business decisions regarding a firm stance on equality, 2020 has certainly given companies their share of fire drills. It’s left many executives wondering how to handle everything and … Keep reading

Scams and Misinformation: An Underlying Pandemic

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As we try to find our footing and ensure our physical and mental health during COVID-19, there is another virus rapidly spreading across the country. It threatens our informational health, and it’s hitting us in two key ways: through scams designed to get our personal information, and through straight-up disinformation—false information spread deliberately, designed to … Keep reading

Performative Allyship Is Not Enough- How To Be An Authentic Ally In Your Pride Messaging

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Every June, companies big and small roll out the rainbow carpet to celebrate Pride Month. Since the Stonewall Riots of June 1969, which are often considered the birth of the modern LGBTQ+ rights movement, Pride has become an international celebration, with parades and festivals commemorating progress towards equality for LGBTQ+ people. Like many other holidays, companies have been quick to jump on Pride Month as an opportune time to change their logos, packaging, or messaging to spread the word that “Love is love.”

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