Paying It Forward

Fifty dollar billOur president surprised each of us with a crisp $50 bill at the holiday party. The only conditions were that we should “pay it forward” and make a difference somewhere. Here’s what one of our team members did with his donation.

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The PR Problem in Baseball

When the Houston Astros won the World Series late in the fall of 2017, the country rallied around the young team that had brought home a much-needed win to a city recently devastated by Hurricane Harvey. Much like the New Orleans Saints Super Bowl win following Hurricane Katrina, the story wrote itself. It was yet another prime example of the way sports can unite us in even the toughest of times.

Fast forward to this week, just over two years later, and that story will long be forgotten, overshadowed by an electronic sign-stealing cheating scandal that is bound to rock the team and the league for years to come.

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Disney Takes Its Brand to Streaming

$15.99 a month for Netflix. $11.99 a month for Hulu. $8.99 a month for Amazon Prime Video. $14.99 a month for HBO Max. $10.99 a month for Showtime. And now you’re asking me to pay an additional $6.99 a month for Disney+? Fellas, let’s just call off this whole streaming business and reinvent cable, for mine and everyone else’s convenience.

Disney
Photo by Travis Gergen on Unsplash

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Try a Little Empathy

We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite and least favorite thing about my job is. Coincidentally, the two are almost one in the same.

I love that this job requires me to constantly keep learning and reading every detail in the news to remain up to date on what is happening in the country and the world. By doing so, I know the best ways to fit my clients into moving news stories and I can identify opportunities for commentary that might not be obvious at first. That being said, my least favorite part of the job is how exhausting it can be to be exposed to everything that is going on in the world. It is dismaying to see how divided our country can feel at times and the lack of empathy people seem to have for others’ situations.

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Happy Fall Y’all.

We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, drink it, take pictures with it and even use its scent for a moisturizer.Pumpkin

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The NBA’s Massive PR Crisis

One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever.

Wait, what’s going on?

On Friday, October 4, Daryl Morey, general manager for the Houston Rockets, shared a graphic in a since-deleted tweet that read, “Fight for freedom, stand with Hong Kong.” As protests rage on in Hong Kong, China saw this tweet as a challenge to the nation’s authority over its own territory, and reacted accordingly.  NBA China PR Crisis

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When Should PR be Brought Into the Mix?

Mixing bowl graphic

(Or, “Why Do We Always Get Invited to the Party So Late?”) In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months – possibly even a year – too late. The first call came from the U.K. … Keep reading

A Request to Refrain from the Reboot

To reboot or not to reboot? That is the question. And for some reason has been, for as long as I can remember. Each of the various superhero universes. Every. Single. One. of Disney’s classics. And, of course, any 90s-00s TV show popular in America has gotten the technology age treatment.Reboot Blog

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Reflections on the U.S. Women’s Soccer Team’s Image

Over the last few weeks, the United States Women’s National Soccer Team was thrust into the national spotlight as they competed for the FIFA Women’s World Cup in host country France. If you’re someone like me who played soccer growing up and loves the game, you were following their journey intently through each stage of their fourth world championship title. Yet even many who are normally not avid soccer fans were also well aware of the team’s bid for the cup as coverage graced screens and media across America.world-cup-image

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