Public Relations

This is our public relations blog.

Want More Women Leaders? Look to the White House

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It’s no secret that public relations is a female-dominated industry; according to a 2018 survey in the Public Relations Review, roughly 75 percent of PR jobs are held by women. But the higher up the ladder you get, the faster those numbers start to fall. The same study notes that just 20 percent of senior … Keep reading

Maintaining Employee Morale Through the Pandemic

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Towards the beginning of the pandemic, employers were pushing out messaging that revolved around the importance of building a strong company culture. In a previous blog, I even shared several tips on how to maintain company culture during this pandemic, but there has been a significant shift in the narrative for communicators. Nobody could have … Keep reading

What Our Leaders—Past and Present—Can Teach Us About Communicating

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The Presidency of the United States is the Highest Office in the Land and with a new administration poised to begin in January, we’re going to take a look back at presidents past—and the current president-elect—for some best practices on how leaders can be effective communicators. Be Calm. In January 1986 the nation watched, horrified, … Keep reading

Communications on Election Day: What’s the Best Approach

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Even if you lived under a rock, I’m confident you would still be aware that Tuesday is (finally) Election Day. It’s nearly impossible to read the news or go on social media without seeing stories about the candidates or posts encouraging you to vote. If you’re in a battleground state like us, you can’t even escape with television, as nearly every commercial break is full of political ads. On Election Day, you can expect all of this to be at an all-time high.

What does this mean for communications professionals?

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How To Wow a Prospect From Behind a Mask

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Our team had a new experience this week. We pitched for a piece of new business, in person, wearing masks the entire time. Let me tell you, it was a surreal experience. We’ve spent the last seven months working remotely and connecting with one another and clients only by Zoom or conference call. The day … Keep reading

The Dangers of Trying to Time the (Media) Market

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We recently encountered a client situation that is becoming increasingly common. Our client, a global consultancy, wanted our help in raising awareness of a newly elevated practice at the firm. The division is in high demand for its expertise in helping companies structure safe workplaces during COVID. All good, right? Until the client asked: “How … Keep reading

A Tale of Two Vatican City Interns

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Two of our team members, Maria and Taylor, participated in the same college internship during different years before coming to work at Buchanan Public Relations. While their paths eventually converged at BPR, their journeys here were very different. We think their stories can provide helpful advice to those who graduated during the pandemic or are looking to expand their experience while working from home.

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7 Tips to Help Recent Grads Land a Job During COVID-19

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As the internship manager at BPR, I’ve received dozens of emails in recent months from prospective interns and entry-level candidates inquiring about available positions, or about how to market themselves in a weakening job market. So I thought it would be helpful to compile a few of my best tips and tricks into one blog … Keep reading

Shifting Into a Higher Gear

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Several weeks ago, I embarked on a solo bike ride on one of my favorite bike trails – The Great Allegheny Passage in southwestern Pennsylvania. My plan was to bike 15 miles out and back, for a total ride of 30 miles. I set off on a beautiful Sunday and chose the trail less taken … Keep reading