This is our public relations blog.
Two of our team members, Maria and Taylor, participated in the same college internship during different years before coming to work at Buchanan Public Relations. While their paths eventually converged at BPR, their journeys here were very different. We think their stories can provide helpful advice to those who graduated during the pandemic or are looking to expand their experience while working from home.
As the internship manager at BPR, I’ve received dozens of emails in recent months from prospective interns and entry-level candidates inquiring about available positions, or about how to market themselves in a weakening job market. So I thought it would be helpful to compile a few of my best tips and tricks into one blog … Keep reading
Several weeks ago, I embarked on a solo bike ride on one of my favorite bike trails – The Great Allegheny Passage in southwestern Pennsylvania. My plan was to bike 15 miles out and back, for a total ride of 30 miles. I set off on a beautiful Sunday and chose the trail less taken … Keep reading
In May, Buchanan PR VP Renee Cree posted a blog about how employers must consider the mental health of their employees. Now, with beach season and beautiful weather upon us, it’s time to make sure we, as employees, are looking out for ourselves too.
How to Be Prepared for Whatever the Year Throws at You Starting with a pandemic that effectively shut down many small, and large, businesses and flowing into business decisions regarding a firm stance on equality, 2020 has certainly given companies their share of fire drills. It’s left many executives wondering how to handle everything and … Keep reading
As we try to find our footing and ensure our physical and mental health during COVID-19, there is another virus rapidly spreading across the country. It threatens our informational health, and it’s hitting us in two key ways: through scams designed to get our personal information, and through straight-up disinformation—false information spread deliberately, designed to … Keep reading
Every June, companies big and small roll out the rainbow carpet to celebrate Pride Month. Since the Stonewall Riots of June 1969, which are often considered the birth of the modern LGBTQ+ rights movement, Pride has become an international celebration, with parades and festivals commemorating progress towards equality for LGBTQ+ people. Like many other holidays, companies have been quick to jump on Pride Month as an opportune time to change their logos, packaging, or messaging to spread the word that “Love is love.”
In early March, AE Lauren and I attended Social Media Marketing World. We participated in dozens of incredible sessions and, as second year attendees, were amazed by how much we continued to learn. If you haven’t had a chance, check out Lauren’s blog on the value in social marketing on LinkedIn. But, I’m here to discuss the infamous TikTok and what we learned. If you’re unfamiliar with it, TikTok is a video content platform that allows users to create videos of up to 60-seconds with the ability to add filters, text and music or other popular sounds.
At this year’s Social Media Marketing World, the largest conference of its kind held annually in San Diego, fellow account executive Katie Byrne and I attended dozens of strategy sessions for every social media platform from TikTok to LinkedIn. One of those sessions was Viveka von Rosen’s How to Create a LinkedIn Content Strategy That … Keep reading
We have not attended in-person staff lunches in months. We miss “Bagel Tuesdays.” We have not heard the pups running around the office for what seems like an eternity. Now that we have adjusted to our new normal, we are looking for ways to maintain our already stellar agency culture.
Our company culture helps to keep us motivated and productive so that we can provide our clients with the best results. How employees feel about coming to work is reflected in their work product and their devotion to the company. According to Forbes, highly engaged teams generate 21% greater profitability for the business, among many other benefits. An engaged employee, in conjunction with strong workplace culture and a good attitude, is the blueprint for success. So how have we been able to keep a strong company culture and have fun with the “Zoom” versions of our coworkers? The answer is simple: de-stress, communicate, and be creative.
