Shifting Into a Higher Gear
Several weeks ago, I embarked on a solo bike ride on one of my favorite bike trails – The Great Allegheny Passage in southwestern Pennsylvania. My plan was to bike 15 miles out and back, for a total ride of…
Work-Life Balance During COVID-19’s Summer Months
In May, Buchanan PR VP Renee Cree posted a blog about how employers must consider the mental health of their employees. Now, with beach season and beautiful weather upon us, it’s time to make sure we, as employees, are looking…
2020: the Year of “What’s Next?!”
How to Be Prepared for Whatever the Year Throws at You Starting with a pandemic that effectively shut down many small, and large, businesses and flowing into business decisions regarding a firm stance on equality, 2020 has certainly given companies…
Scams and Misinformation: An Underlying Pandemic
As we try to find our footing and ensure our physical and mental health during COVID-19, there is another virus rapidly spreading across the country. It threatens our informational health, and it’s hitting us in two key ways: through scams…
Performative Allyship Is Not Enough- How To Be An Authentic Ally In Your Pride Messaging
Every June, companies big and small roll out the rainbow carpet to celebrate Pride Month. Since the Stonewall Riots of June 1969, which are often considered the birth of the modern LGBTQ+ rights movement, Pride has become an international celebration,…
You Were Missing Out on TikTok Before the Pandemic, and You’re Definitely Missing Out Now
In early March, AE Lauren and I attended Social Media Marketing World. We participated in dozens of incredible sessions and, as second year attendees, were amazed by how much we continued to learn. If you haven’t had a chance, check…
4 LinkedIn Strategies That Will Improve Your Business
At this year’s Social Media Marketing World, the largest conference of its kind held annually in San Diego, fellow account executive Katie Byrne and I attended dozens of strategy sessions for every social media platform from TikTok to LinkedIn. One…
How To Maintain Your Office Culture When Working Remotely
We have not attended in-person staff lunches in months. We miss “Bagel Tuesdays.” We have not heard the pups running around the office for what seems like an eternity. Now that we have adjusted to our new normal, we are…
Graduation- An End, But More Importantly, a Beginning
-Taylor Gray and Liam McCaffery Graduation. The culmination of your academic career. A moment in the spotlight. The chance to be recognized for your achievements, and to celebrate with friends and family alike. For the Class of 2020, however, graduation…
How to Work with the Media Successfully During COVID-19 Pandemic
The news cycle is moving at a rapid pace, and it’s nearly impossible to go a day without seeing a coronavirus story. Media relations is already difficult with reporters receiving hundreds of emails a day, and the pandemic has made…