As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, utilizes the tactic of a third-party endorsement. The driving forces behind the success of influencer marketing are trust and credibility. These users are influential because they essentially persuade their followers to try a product or a service, simply from reviewing and recommending it (or not) themselves.
Public Relations
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A Tale of Two PR Strategies: Lori Loughlin vs. Felicity Huffman
The college admissions scandal paints an ugly picture of everyone involved: wealthy, entitled parents who used their copious amounts of money to cheat their children’s ways into the most elite schools in the nation. To top it all off, the bribes were funneled through a sham non-profit rendering them tax-deductible.
A Closer Look at the Top 4 Threats Facing Journalism in 2019
As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, which is always chock full of useful information for us PR pros. The report surveyed nearly 2,000 journalists from across the globe, gathering their insight on press releases and pitches, social media, data and more. … Keep reading
The 5 Biggest Takeaways from Social Media Marketing World
I have long been a subscriber to Social Media Examiner’s daily newsletter. So, when I received an automated email back in January from its founder Michael Stelzner imploring me to “discover the best social media marketing techniques from the world’s top experts,” I naturally needed to learn more. And that’s how I first stumbled upon Social Media Marketing World (SMMW) – the world’s leading social media conference.
Music’s Mysterious Messages
The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are always performing the craziest stunts to excite fans. Recently, artists have been using social media to drop cryptic messages and subtle hints to their fans about upcoming music releases. The Jonas Brothers, Taylor Swift and Justin Bieber are three notable artists who have used these mysterious hints on social media to spark interest in their new music drops – finally!
Don’t Be the Next #PRFail
There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a disproportionate ratio, it’s more important than ever for PR pros to do what they can to make their pitches stand out. However, according to Cision’s 2019 Global State of the Media Report, 75 percent of journalists say they receive relevant pitches less than a quarter of the time.
This was one of the most alarming statistics from the report.
Tiger Woods and His Evolving Brand
With his career riddled with successes and scandals, Tiger Woods’ 23-year journey in professional golf has run the gamut. Woods’ journey has been one of much scrutiny, as he rose to lauded golf prodigy and fell to disgraced philanderer. Yet, on April 14, 2019, many saw a sight they perhaps believed they would never see again: a victorious Woods, dressed in his usual final day outfit of a red shirt and black pants, winning the Masters in Augusta, Georgia and being fitted with yet another green jacket.
Where are the Relations in Public Relations?
When I was in school, my professors and other experienced mentors my school hosted, encouraged my peers and me to build and use our networks and to make sure to build a professional rapport with industry associates. To be honest, I don’t think many of us did, whether it was out of fear and anxiety or just laziness.
Press Release vs. News Release: Why It Matters
When I began my public relations career three decades ago, there was a certain – shall we say – hierarchy to various terms used by our profession.
At the mega-bank where I worked, the items we issued from the Corporate Communications Department were always referred to as news releases. Never as press releases.
The term “news release” carried with it a certain cachet, a level of importance, a tone of gravity. That was what serious public relations professionals called the news they issued.
Public Relations Trends: How To Stay Ahead
Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI in public relations. Since this was posted, there has been even more growth in the AI world. In particular, voice cloning is one new trend that could impact PR professionals. While it was originally created … Keep reading