Skip to content

In a Crisis, Make Sure Your Message is Clear

In times of crisis, one of the most important things to keep in mind is clarity and consistency of message. When people are unsure, they look to their leaders to show them the way. When members of the leadership come…

How Brands are Responding to the Coronavirus

Every other Wednesday, fellow account executive Katie Byrne and I host a Facebook Live show called Buchanan Buzz, where we discuss the latest public relations brand fails. On this week’s show, we broke down a few of the poorly timed…

Paying It Forward

Our president surprised each of us with a crisp $50 bill at the holiday party. The only conditions were that we should “pay it forward” and make a difference somewhere. Here’s what one of our team members did with his…

The PR Problem in Baseball

When the Houston Astros won the World Series late in the fall of 2017, the country rallied around the young team that had brought home a much-needed win to a city recently devastated by Hurricane Harvey. Much like the New Orleans…

Disney Takes Its Brand to Streaming

$15.99 a month for Netflix. $11.99 a month for Hulu. $8.99 a month for Amazon Prime Video. $14.99 a month for HBO Max. $10.99 a month for Showtime. And now you’re asking me to pay an additional $6.99 a month…

Try a Little Empathy

We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite and least favorite thing about my job is. Coincidentally, the two are almost one in the same. I love that…

Back To Top