As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, which is always chock full of useful information for us PR pros. The report surveyed nearly 2,000 journalists from across…
Whether you’ve recently made the jump from intern to full-time employee, or are a year into your first real-world position after graduating from college, this can be both an exciting and nerve-wracking time in your career.
One of the most rewarding parts of my job is helping to mentor junior team members and getting to see when something really clicks for them. But over the years, many of the same questions and challenges have come up time and time again. Here, we’ll examine six things that can help elevate the career of a junior PR pro.
Last month, I had the pleasure of joining a panel of experts at M&A East 2018, hosted by ACG Philadelphia, to discuss value preservation and crisis preparedness. During the panel, we addressed what constitutes a crisis, how companies can plan and prepare for one, tools to minimize impact and crisis preparedness during an acquisition.
Since 2014, industry professionals have been encouraging the implementation of an integrated model, making use of paid, earned, shared and owned media (PESO) altogether. But, some PR professionals have been slow to adopt the PESO model (via Spin Sucks)– many for fear of blurring the lines between editorial and advertising, others for fear of violating the PRSA Code of Ethics, and some for simply not understanding it.
But now, many clients and prospects expect their communication partners to be capable of running successful campaigns using all four elements. Here, we will break down how each type of media works seamlessly in a comprehensive PR program.
On Thursday, February 8, 2018, the city of Philadelphia celebrated the Eagles’ first Super Bowl victory with a massive parade. Hundreds of thousands (maybe millions) of happy fans crowded the streets, “Philly Philly Dilly Dilly” skywriting laced the clear blue skies and Jason Kelce’s speech resonated among the crowd… and quickly became a nationwide discussion topic.
I’m lucky to have a career that takes me to different places all over the country from time to time (the most random places having been Boise, ID, and a small town in eastern Oregon just last month). The way…
Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing…
I can’t stress enough how important it is to us – and our clients – that we work with trusted news sources. We rely on them to disseminate our clients’ announcements, quote executives as credible expert sources and provide us…
As PR professionals, our career is so heavily focused on writing – news releases, pitches, emails, blog posts like this, etc. We are all “idea people” full of creativity. But sometimes, as creatures of habit, we can get caught in…
Last week, I performed a less-than-glamorous task at work – one that’s not even remotely related to PR. I may have squealed like a baby while doing it (probably among the top five grossest things I’ve ever done), but I…
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