By: Meg Yocum & Mikayla Ickes The other week, the BPR team attended the annual Social Media Day PHL conference to learn about the latest trends in social media practices for businesses. Social media is an ever-evolving landscape, where algorithms…
Long gone are the days that you will hear someone refer to something as “the cat’s pajamas” or call something “bogus.” The kids these days just don’t “dig it.” It’s not that they’re “goons” – like every other generation, Gen…
Law firms can range in size from individual attorneys in a solo practice to large law firms with thousands of attorneys. Engaging with media and positioning attorneys as thought leaders in their respective practices is crucial for attorneys in any…
Anytime a source is considering speaking to the media, they should be informed of their options and understand the reporter’s expectations. One of the specifications they need to be aware of is whether the interview will be on or off…
For most people, horses are beautiful creatures that grace the covers of books such as Black Beauty and National Velvet. Perhaps you remember reading Misty of Chincoteague as a child or being gifted a Breyer horse during the holiday season…
On Monday nights at 8:00 p.m., the words, “Will you accept this rose?” echo in living rooms across America as another starry-eyed adult looks for love. One by one, contestants on The Bachelor are either granted a single rose and…
For one week each summer, sharks take over the airwaves on Discovery Channel. Now in its 33rd year, Shark Week is the longest-running program in cable television history. So, how did Shark Week amass such a dedicated following to return…
People often want to know how we get our attorney clients quoted in high-visibility publications. While there is no single way to develop a media relations program for a law firm, our best practices have allowed us to build robust…
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the…
It’s no secret that public relations is a female-dominated industry; according to a 2018 survey in the Public Relations Review, roughly 75 percent of PR jobs are held by women. But the higher up the ladder you get, the faster…