When you think of Wicked, you can’t help but picture pink and green, flying monkeys, and Cynthia Erivo belting out that final note as she soars into the sky defiantly. Last week, I had the opportunity to see Wicked: For Good. As someone who has…
From her New Heights podcast experience with Travis and Jason Kelce, her Instagram engagement announcement with Travis, and her upcoming album, The Life of a Showgirl, releasing this week, Taylor Swift has again been dominating headlines recently. In a previous…
Every year, the U.S. Open becomes more than just a high-profile tennis tournament – but an event where brands serve up creativity, luxury, and unforgettable experiences. From celebrity collaborations to interactive brand experiences, there are no boundaries to what these…
Cracker Barrel, the beloved chain known for its rocking chairs, hearty portions, and Americana-inspired décor recently unveiled a rebrand, and the reaction was anything but cozy. On August 19, the company announced its new campaign, “All the More,” which included…
While I continue to tell the stories of clients through my work in PR, my passion for storytelling began at a young age. Ever since I can remember, I read bedtime stories with my parents or listened to the tales…
Source: American Eagle / Sydney Sweeney campaign American Eagle’s recent campaign with Sydney Sweeney set out to be lighthearted and clever, a playful pun on “great jeans” that aimed to connect with a young audience. But instead of sparking buzz…
Every year, Muck Rack’s State of Journalism report offers a valuable glimpse into how journalists are working, what they’re dealing with and what they need from us as PR practitioners. The 2025 report paints a picture of an industry under…
As I continue my journey at Buchanan Public Relations after a rewarding apprenticeship, I’ve reflected on what this experience has taught me. Whether you’re just beginning your career in public relations or hoping to make the most out of an…
March marks Women’s History Month, a time to celebrate the achievements and contributions of women around the world. In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. As…
At Buchanan Public Relations, we understand the importance of reaching diverse audiences through authentic and meaningful channels. This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect…