Intel from our team of thought leaders and experts
Noise is one of the fastest ways for data center projects to run into early community resistance. Even before a site plan is filed, nearby residents often worry about generators, cooling systems, and the possibility of a constant hum. These…
Across Pennsylvania, data centers are shifting from conceptual discussions to real projects with real impacts. Sites are being rezoned, substations expanded, and parcels once overlooked are now scrutinized. This rapid shift is creating friction because development timelines and community transparency…
When Tree Hut debuted its new visual identity in December, the company framed the update as a “glow-up,” intended to reflect growth and self-expression. While the company emphasized that its formulas would remain unchanged, the response online focused almost entirely…
When you think of Wicked, you can’t help but picture pink and green, flying monkeys, and Cynthia Erivo belting out that final note as she soars into the sky defiantly. Last week, I had the opportunity to see Wicked: For Good. As someone who has…
Hershey’s Christmas tree. Those three words bring a flood of memories to many. In 1989 Hershey’s launched its “Christmas Bells” advertisement – the classic dance of red, green, and silver kisses to the tune of “We Wish You a Merry…
For days now, the Pentagon’s new press rules have been weighing heavily on me as a professional communicator. You’re probably aware by now that under these new rules, journalists’ ability to independently solicit information is incredibly limited. Only a few…
Have you ever felt like you truly know a celebrity, influencer, or podcast host, almost as if they were one of your friends? If so, you’ve experienced a parasocial relationship. With Halloween around the corner, it’s easy to see why…
From her New Heights podcast experience with Travis and Jason Kelce, her Instagram engagement announcement with Travis, and her upcoming album, The Life of a Showgirl, releasing this week, Taylor Swift has again been dominating headlines recently. In a previous…
For most data center projects, the public narrative begins long before a developer ever enters the room. In many cases, residents first learn something from a zoning notice, a site plan circulating on Facebook, or a neighbor who heard a…
Starting a new job straight out of college is exciting, and a little overwhelming. One day I was living in my college house in Delaware with my best friends, and feeling like graduation was the end of the world. Less…