Intel from our team of thought leaders and experts
At Buchanan Public Relations, we understand the importance of reaching diverse audiences through authentic and meaningful channels. This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect…
Super Bowls are not just about football; they are one of the biggest advertising nights of the year. As millions tune in to watch the game this year in New Orleans, brands compete just as fiercely as the teams on…
This morning, the Supreme Court upheld a federal law requiring ByteDance to sell TikTok or shut it down in the U.S by this Sunday, January 19, 2025. So, unless President Biden or President-elect Trump throws a Hail Mary, it’s looking…
You’ve probably heard the phrase, “There’s no such thing as bad PR.” For decades, it has resonated across various fields, from classrooms to media circles to corporate boardrooms, implying that any attention, whether negative or positive, is ultimately beneficial. But…
As 2024 comes to a close, the dynamic world of social media shows no signs of slowing down. The past year brought groundbreaking trends that reshaped how people connect, engage, and consume content. Social platforms like TikTok, Instagram, and emerging…
Dear Professor: I have a bone to pick with you. After I do that, I am going to hand you a feast-on-a-platter of an idea. I think I speak for a vast portion of the public relations profession when I…
“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated to me as my time in college came to an end. Although college graduation is supposed to be one of…
In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often define not just the gear athletes wear but also their financial support and affiliations. However, Bandit Running is looking to…
You may have noticed changes in the Google search results pages (SERPs) over the past few months. A big part of that change involves a new AI feature, AI Overview. In an April blog post (How Google’s SGE is Changing…
These days, it feels like everything we see is an ad. A trusted influencer loves this Amazon top? Ad. A Kardashian posts about the brand they’re wearing? Ad. A post from a popular X account about a new movie or…