Intel from our team of thought leaders and experts
Sustainability. ESG. Greenwashing. We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? The EPA (Environmental Protection Agency) defines sustainability as attempting “to…
In today’s digital age, it is easier and faster than ever to access news from around the world. Our society is hyperconnected, and breaking news spreads across the internet in a matter of seconds. While accessibility to news is essential…
BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The platform quickly became a favorite among Gen-Z and millennials, who were drawn in by its no-frills approach to online communication. …
Elon Musk caused a stir when he began charging people for blue checkmarks on Twitter. Met with sharp criticism, Twitter Blue was seen primarily as a new revenue stream for a struggling company. It’s too soon to know if Twitter…
Unless you’ve been living under a rock, you cannot have missed the groundswell of stories about ChatGPT and its potential to change how we do just about everything in our field of public relations. Much has been written about ChatGPT’s…
Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds…
In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized…
Four years of college have come and gone and now you are faced with the expectation of immediately jumping into your career with a full-time job. This is a daunting task for many graduates, especially for those who are unsure…
A Common question we hear from clients is, "Our company just won this award. How can we turn it into news? … Keep reading
What is a Boolean search? Boolean logic can be used for more than just Google searching; becoming a Boolean master can help you return the best results through most social listening and media monitoring platforms. Using Boolean search, you can…