Public Relations

To reboot or not to reboot? That is the question. And for some reason has been, for as long as I can remember. Each of the various superhero universes. Every. Single. One. of Disney’s classics. And, of course, any 90s-00s TV show popular in America has gotten the technology age treatment.

Keep reading

Over the last few weeks, the United States Women’s National Soccer Team was thrust into the national spotlight as they competed for the FIFA Women’s World Cup in host country France. If you’re someone like me who played soccer growing up and loves the game, you were following their journey intently through each stage of their fourth world championship title. Yet even many who are normally not avid soccer fans were also well aware of the team’s bid for the cup as coverage graced screens and media across America.

Keep reading

As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, utilizes the tactic of a third-party endorsement. The driving forces behind the success of influencer marketing are trust and credibility. These users are influential because they essentially persuade their followers to try a product or a service, simply from reviewing and recommending it (or not) themselves.

Keep reading

The college admissions scandal paints an ugly picture of everyone involved: wealthy, entitled parents who used their copious amounts of money to cheat their children’s ways into the most elite schools in the nation. To top it all off, the bribes were funneled through a sham non-profit rendering them tax-deductible.

Keep reading

The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are always performing the craziest stunts to excite fans. Recently, artists have been using social media to drop cryptic messages and subtle hints to their fans about upcoming music releases. The Jonas Brothers, Taylor Swift and Justin Bieber are three notable artists who have used these mysterious hints on social media to spark interest in their new music drops – finally!

Keep reading

There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a disproportionate ratio, it’s more important than ever for PR pros to do what they can to make their pitches stand out. However, according to Cision’s 2019 Global State of the Media Report, 75 percent of journalists say they receive relevant pitches less than a quarter of the time.

This was one of the most alarming statistics from the report.  

Keep reading

With his career riddled with successes and scandals, Tiger Woods’ 23-year journey in professional golf has run the gamut. Woods’ journey has been one of much scrutiny, as he rose to lauded golf prodigy and fell to disgraced philanderer. Yet, on April 14, 2019, many saw a sight they perhaps believed they would never see again: a victorious Woods, dressed in his usual final day outfit of a red shirt and black pants, winning the Masters in Augusta, Georgia and being fitted with yet another green jacket.

Keep reading