Public Relations

This is our public relations blog.

Working from Home – for the Non-Telecommuter

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We’ve had approximately four thousand snow storms this year (okay four, but I’m being dramatic, because it’s spring, darn it). When you work in public relations and a snowstorm comes, it only means one thing – a work-from-home day.

VP Nicole sets up her home “office” in her dining room.

According to GlobalWorkplaceAnalytics.com, 3.7 million people work from home at least half the time. But for those of us who telecommute only when the need arises, working from home can stress us out – Do we have everything we need? How will I work with my team? How can I make sure everyone knows what I’m doing?

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Behind the Scenes: Public Relations vs. Journalism

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Courtesy of Pixabay

As PR pros, we try to make connections with reporters to secure coverage for our clients. Ideally, we’ll be creating a mutually beneficial relationship where our clients get coverage, and reporters get an interesting story or a source who provides important insight or background information. But not every PR pro follows best practices, and it’s not uncommon for public relations professionals and journalists to be at odds.

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Employee Feature: March

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March is an exciting month with the beginning of Spring and, of course, March Madness. To kickoff the month, we’re excited to showcase Jen – our March feature employee!

Name: Jen Tedeschi

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5 Tips to Prepare for a Media Ambush During a Crisis

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Crisis communications practitioners spend large chunks of time on communications – drafting holding statements, scripting key messages and tweaking media statements.

Courtesy of Maryland GovPics via Flickr

But it’s just as important to spend time thinking about what could – and should – happen, if a news team were to show up on your company’s (or client’s) doorstep during a crisis.

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Public Speaking Tips: Taking a Lesson from Jason Kelce

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Courtesy of Governor Tom via Wikimedia Commons

On Thursday, February 8, 2018, the city of Philadelphia celebrated the Eagles’ first Super Bowl victory with a massive parade. Hundreds of thousands (maybe millions) of happy fans crowded the streets, “Philly Philly Dilly Dilly” skywriting laced the clear blue skies and Jason Kelce’s speech resonated among the crowd… and quickly became a nationwide discussion topic.

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The Underdogs

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I come from a long line of Philadelphia sports fans. My maternal grandparents grew up in Fishtown and my paternal grandparents grew up in Bryn Mawr – right near BPR’s current office location. Straight out of the womb, my dad raised me to be a proud and passionate Philadelphia fan. Philadelphia is a city founded … Keep reading

Employee Feature – January

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Employee Feature: January Name: Amanda Mueller Title: Account Executive Favorite Part of Working in Public Relations: I came from a broadcast background and used to work with many public relations professionals, so it’s been extremely fascinating to learn how the “other side” operates. I also love how multi-faceted PR can be – so many people … Keep reading

Employee Feature: December

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Name: Blair Kahora Cardinal Title: Assistant VP, Director of Media Relations Favorite Part of Working in Public Relations: Mentoring. Uplifting junior team members is essential for success. It’s never: “make this media list, and I’ll take it from here.” I like to teach everything from thoughtful strategy to proper execution. There’s nothing like watching someone … Keep reading

The Ever-Increasing Politicization of Brand Loyalty

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– A.J. Litchfield Consumer boycotts of businesses and products have long been one of the most effective ways for the everyday citizen to enact social, and in some cases, political, change. Perhaps the most famous example of a boycott was the Boston Tea Party, when New Englanders dumped newly-taxed British tea into the Boston Harbor … Keep reading

The Battle for Public Relations during the Digital Revolution

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  Should we ‘go digital?’ What are digital services?  Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams around the conference table as the term “digital” becomes more deeply integrated into agency culture. … Keep reading