This is our public relations blog.
– A.J. Litchfield Consumer boycotts of businesses and products have long been one of the most effective ways for the everyday citizen to enact social, and in some cases, political, change. Perhaps the most famous example of a boycott was the Boston Tea Party, when New Englanders dumped newly-taxed British tea into the Boston Harbor … Keep reading
Should we ‘go digital?’ What are digital services? Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams around the conference table as the term “digital” becomes more deeply integrated into agency culture. … Keep reading
With Thanksgiving right around the corner, the season of giving is officially upon us. Many people unfamiliar with the public relations industry might be convinced that companies set up charitable publicity stunts only to make themselves look better. In reality, PR professionals and companies know that disingenuous publicity stunts don’t do them any favors and … Keep reading
Name: Megan Keohane Title: Account Supervisor Date Started at Buchanan PR: May 2014 Favorite Part of Working in Public Relations: Strategy is my favorite component – I love figuring out how we can tell a story to the right audience. But overall, I love the variety that the industry offers. I work with clients in … Keep reading
I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The Fearey Group and Stevens Strategic Communications – are a founding member … Keep reading
If you follow me on social media, you’ve probably noticed that I’ve not been home much since June (I’m currently writing this post on a flight home from Atlanta). We have a fabulous client that’s been sending me all over the U.S. for a variety of very cool initiatives. I genuinely love traveling for business. … Keep reading
Missteps in advertising, marketing and on social media are highly visible. The Dove ad from earlier this month? How about Adidas’ “Congrats, you survived the Boston Marathon” email? Or when Cheerios sent out a nice-enough tweet that many perceived to exploit Prince’s death? As my colleague Nicole Lasorda wrote in a blog post back in … Keep reading
There are three sides to every story: Side A, side B, and the truth. But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news” sort of made sense. With more media outlets than ever, from small blogs to national … Keep reading
Name: John Reynolds Title: Account Executive Date Started at Buchanan PR: November 2015 Favorite Part of Working in Public Relations: I love everything about media relations. There is a lot of strategy involved. I spend time researching reporters – everything from what they cover to what interests them – to make sure I’m confident my … Keep reading
What does a stay-at-home mom of 23 years do when her youngest children (twins) go to college? She gets a job! Why? Partly, to help pay for the college expenses, but mostly, to keep busy and apply my skills to something other than raising kids. How difficult was this transition? With shaking knees, I jumped … Keep reading