Although summer doesn’t officially begin until next week, we hope you’re already taking advantage of this beautiful weather. While you soak in the rays, it’s time to announce the June employee feature! This month, the spotlight is on AC Katie.
Public Relations
This is our public relations blog.
IHOP and Its Temporary Name Change: Serving Up a Strategy
With the flip of its last initial, the chain became “IHOb.” Anticipation (and a lot of joking) built up as Twitter users guessed what the ‘b’ might stand for. IHOP, IHOb and International House began trending almost immediately. Then another wave of reaction — not all of it positive – rippled across the platform after the big reveal. (Burgers!)
5 Things You Need to Know About GDPR
Curious why you keep receiving emails from tech giants like Facebook and Uber explaining their latest “Privacy Policy Update?” Last Friday, the General Data Protection Regulation (GDPR), the European Union’s new set of privacy rules, officially went into effect. These guidelines aim to protect user data and give more privacy control to the consumer. And while the GDPR technically only applies to EU countries and residents, American companies that do web business in Europe must also operate under the guidelines. These companies each had to update their privacy policies by May 25 in order to be compliant—hence the emails you’ve likely been receiving.
How to Use Twitter for Business
Twitter has 336 million active monthly users, according to the company’s Q1 letter to shareholders, yet some companies are still not using the social media platform effectively. Amanda Hill, Principal and CEO of Three Box Strategic Communications, noted this in a recent blog post for the Public Relations Global Network.
“Many brands are still missing the mark by not having an intentional Twitter marketing plan and strategy,” Ms. Hill says. “Being proactive and strategic about your approach can generate positive brand exposure, quality hires, new business and more.”
3 Reasons Every Business Should Use Multimedia ASAP
– Alex Harris
It’s no secret – we’ve all watched a Tasty video, completed a BuzzFeed quiz and tuned in to a Facebook live video. When comparing today’s digital landscape with the dawn of the internet and even the start of social media platforms, there are few similarities. As technology continues to change more and more quickly, analyzing multimedia trends has become essential to successful communication strategies.
3 Topics PR Leaders from Around the World Are Talking About
I recently returned from Toronto, where I attended back-to-back conferences with some of the smartest PR leaders I know. PRGN (Public Relations Global Network) hosted more than 40 PR firm owners from around the world. That was followed by Counselors Academy, a gathering of 150 PR firm principals (including some of our peer firms here in Philadelphia).
Employee Feature: May
Spring weather is finally here (or maybe it’s summer weather now?). As May flowers begin to bloom, it’s time for this month’s employee feature. The spotlight is on VP Nicole, who is celebrating her birthday this month.
Putting the PESO Model into Action
Since 2014, industry professionals have been encouraging the implementation of an integrated model, making use of paid, earned, shared and owned media (PESO) altogether. But, some PR professionals have been slow to adopt the PESO model (via Spin Sucks)– many for fear of blurring the lines between editorial and advertising, others for fear of violating the PRSA Code of Ethics, and some for simply not understanding it.
But now, many clients and prospects expect their communication partners to be capable of running successful campaigns using all four elements. Here, we will break down how each type of media works seamlessly in a comprehensive PR program.
Employee Feature: April
We’re just over a week into April, but somehow, it still feels like January. To distract everyone from this frigid weather, we have this month’s employee feature! This month, which is also her birthday month, the spotlight is on Lauren.
Working from Home – for the Non-Telecommuter
We’ve had approximately four thousand snow storms this year (okay four, but I’m being dramatic, because it’s spring, darn it). When you work in public relations and a snowstorm comes, it only means one thing – a work-from-home day.
According to GlobalWorkplaceAnalytics.com, 3.7 million people work from home at least half the time. But for those of us who telecommute only when the need arises, working from home can stress us out – Do we have everything we need? How will I work with my team? How can I make sure everyone knows what I’m doing?