For days now, the Pentagon’s new press rules have been weighing heavily on me as a professional communicator. You’re probably aware by now that under these new rules, journalists’ ability to independently solicit information is incredibly limited. Only a few…
Starting a new job straight out of college is exciting, and a little overwhelming. One day I was living in my college house in Delaware with my best friends, and feeling like graduation was the end of the world. Less…
While I continue to tell the stories of clients through my work in PR, my passion for storytelling began at a young age. Ever since I can remember, I read bedtime stories with my parents or listened to the tales…
Source: American Eagle / Sydney Sweeney campaign American Eagle’s recent campaign with Sydney Sweeney set out to be lighthearted and clever, a playful pun on “great jeans” that aimed to connect with a young audience. But instead of sparking buzz…
Every year, Muck Rack’s State of Journalism report offers a valuable glimpse into how journalists are working, what they’re dealing with and what they need from us as PR practitioners. The 2025 report paints a picture of an industry under…
“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated to me as my time in college came to an end. Although college graduation is supposed to be one of…
In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often define not just the gear athletes wear but also their financial support and affiliations. However, Bandit Running is looking to…
These days, it feels like everything we see is an ad. A trusted influencer loves this Amazon top? Ad. A Kardashian posts about the brand they’re wearing? Ad. A post from a popular X account about a new movie or…
In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact…
One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO™ model and can be a powerful addition to a…