One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. The convergence of social media and e-commerce is becoming increasingly…
Unless you’ve been living under a rock recently, it’s more than likely you’ve seen Taylor Swift’s name in the headlines. Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of…
Four months ago when I began my internship at Buchanan Public Relations my mind was filled with questions. With no background in PR or the B2B industries in which the firm primarily works, I found myself inundated with new information every…
Oh, the things you won’t learn in school. The truth is, your chances of entering a career as a young professional fully prepared and equipped with the precise skill sets expected of your position are unlikely. The world is evolving…
“How do you know if someone does CrossFit? Don’t worry, they’ll tell you.” As a CrossFitter, this is a joke that I’ve been told too many times, but the funny part is, it’s completely true. When I’m not in the…
In the world of public relations, patience is rare. Given the fast-paced nature of the industry, we PR pros have grown accustomed to responding to almost instant turn-around requests. However, this might not be the best mindset when it comes…
In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to…
-- Blair Kahora Cardinal & Nicole Lasorda Vogue recently posted a story, I Don’t Look My Age and It’s Starting to Get Awkward, and it struck a chord with us; so much so, that we were talking about it for…
Last week, a few colleagues and I decided to test out the new social media network/messaging app Peach. After a few grumbles (do we really need another social network?), we gave it a go, since it is our duty as…
Merriam-Webster's definition of confidence is “the feeling or belief that one can rely on someone or something; firm trust.” Confidence is a quality in ourselves that is so important to have, yet few people are truly and completely confident. The often…