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Teaching a Semi-Old Dog New Tricks

I can’t officially categorize myself as an old dog, but after nearly 14 years in PR, I think I qualify as a semi-old dog.

Upon college graduation, I entered the workforce as an assistant at a boutique, Philadelphia-based PR agency whose client base consisted of large, national consumer accounts. I worked my way up the ranks there for almost 12 years. I had a minor stint in corporate communications at a restaurant franchise, but eventually returned to the boutique agency and stayed until it closed its doors.

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Four PR Lessons I’ve Learned Playing Softball

Buchanan Public Relations, Philadelphia Public Relations Agency

Just last week, I submitted a video and resume, hoping to become one of the next Phillies Ballgirls (shout-out to everyone at Buchanan PR here for taking part in my vid!).
 
Sure, having a background in softball helps a great deal with my application, but knowledge of public relations is just as important. Being a Phillies Ballgirl is more than simply fielding foul balls; it’s attending charitable events, pursuing public speaking opportunities and always putting your best foot forward to represent the Philadelphia community. This got me thinking. There are many other ways in which softball, baseball and public relations are related. Here are four lessons I’ve learned since starting my internship at Buchanan PR exactly one month ago:

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PR Shutdown

Buchanan Public Relations, Philadelphia Public Relations AgencyWith the federal government shutdown and its never-ending ripple effect on everything from the global economy to the corner store, I began to wonder what would happen if the PR field were to experience a similar “shutdown.”  What ripple effects would result?  Who would be to blame?  When would it end?

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The Oldest in the Office

I realized the other day that each of our three interns this fall is younger than my oldest child.  I’ve long been the elder stateswoman at Buchanan PR, but now I feel officially old.  So I’ve been thinking about all that has changed in the PR/media world since I was in my early 20s, and all that has not.

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My First Year in the PR World

This week marks my one year anniversary of working at Buchanan Public Relations. I still remember pulling up to BPR for my interview, seeing Anne outside with beloved canine co-worker Buddy and walking in together. Little did I know that six months later, after the most integrated and in-depth internship I had ever experienced, I would become a full-time employee.531667_486652814705808_1787178276_n

When I graduated from college last May, I had the basic skills to enter the world of PR, but my first year at Buchanan has taught me so much more. Below are three skills I learned during my first year in the business that I could never have learned in college.

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What I Didn’t Learn in College

There are some lessons even the most diligent of students can’t learn from the best of instructors. Only seven months ago, I was still a student. In June, I began my internship at Buchanan PR, where I have learned crucial skills to set the framework for career success. The following are the surprising but useful PR lessons that my experience at Buchanan PR has taught me:

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Calculator, Please

It was sometime in elementary school—when calculators were unjustly banned from use during tests—that I decided to break up with long division and started serious relationships with reading, writing, and art (we’re even Facebook-official).

When high school and college rolled around, I decided I didn’t want to starve as an artist later in life, so I began to pursue writing. Seven failed novel attempts later, I discovered public relations and immediately felt at home.

Fast-forward to this past December, when I began seeking a summer internship. Googling “public relations + Philadelphia” produced more results than any human could possibly wade through, so I narrowed it down and applied only to the firms that seemed human, had a great social media presence and whose websites were beautifully designed. Hello, Buchanan PR.

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