buchanan public relations

Media Strategies: Lessons Learned from the Taylor Swift Phenomenon

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Unless you’ve been living under a rock recently, it’s more than likely you’ve seen Taylor Swift’s name in the headlines. Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of her personal life, Taylor Swift has been front and center in the news for the … Keep reading

Niche Powerhouses: Recognizing the impact of microinfluencers 

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Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses to recognize the value of utilizing microinfluencers as well. These individuals may not have millions … Keep reading

Will “X” be successful? What we can learn from past rebrands

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In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself as “X.” This move is an effort towards Elon Musk’s end-goal of turning the platform … Keep reading

Communications Professionals: BeWare Before You BeReal 

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BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The platform quickly became a favorite among Gen-Z and millennials, who were drawn in by its no-frills approach to online communication.   The newly beloved social media platform is centered around authenticity and creating a space to … Keep reading

Scrub Your Social Media Before the Next Scandal Strikes

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You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and unveiled to the public. The New York Times tech reporter, Sarah Jeong, received a bitter welcome recently when, shortly after joining the editorial board, Internet sleuths uncovered her years-old scathing tweets against white people. Simple ‘likes’ on social media posts aren’t immune to scrutiny either. After ABC’s The Bachelorette premiered this summer, winner Garrett Yrigoyen was thrust into the spotlight when controversial ‘likes’ of his were discovered on Instagram and Twitter.

Scrub Social MediaThis phenomenon of digging up inflammatory social media posts is a relatively new one, and one with potentially damaging consequences. It can tarnish a person’s reputation, knock their credibility and throw their career in jeopardy. And it seems to be happening primarily to those who have it all… until they don’t.

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PR Lessons to Learn from United Airlines Crisis

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As most of you already know, United Airlines recently suffered a self-made disaster that left us PR pros with nightmares. What started as damning footage surfacing of a man being violently dragged off a flight, snowballed into a highly-publicized crisis that, ultimately, could have been avoided. In fact, I wrote a blog post a few … Keep reading

The Story of Buchanan Public Relations

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Buchanan Public Relations works with well-known clients, top tier publications, and has over a dozen employees (plus two dogs!). But it wasn’t always this way, and the road was not always an easy one. President Anne Buchanan tells the story of how Buchanan Public Relations came to be — from a one-person company operating out … Keep reading

Writing About Complex Subjects

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As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing, either. Yet it’s often my job to take highly complex topics and break them down … Keep reading

Message Matters: A Takeaway from Four Months as a PR Intern

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Four months ago when I began my internship at Buchanan Public Relations my mind was filled with questions. With no background in PR or the B2B industries in which the firm primarily works, I found myself inundated with new information every day. From how to build media lists to the seemingly endless string of acronyms and … Keep reading

To My Fellow Millennials: Knowledge Was Power

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Oh, the things  you won’t learn in school. The truth is, your chances of entering a career as a young professional fully prepared and equipped with the precise skill sets expected of your position are unlikely. The world is evolving faster than ever as systems of technology, communication and collaboration improve and expand across industries. But … Keep reading