Unless you’ve been living under a rock recently, it’s more than likely you’ve seen Taylor Swift’s name in the headlines. Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of…
Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses…
In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself…
BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The platform quickly became a favorite among Gen-Z and millennials, who were drawn in by its no-frills approach to online communication. …
You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and unveiled to the public. The New York Times tech reporter, Sarah Jeong, received a bitter welcome recently when, shortly after…
As most of you already know, United Airlines recently suffered a self-made disaster that left us PR pros with nightmares. What started as damning footage surfacing of a man being violently dragged off a flight, snowballed into a highly-publicized crisis…
Buchanan Public Relations works with well-known clients, top tier publications, and has over a dozen employees (plus two dogs!). But it wasn’t always this way, and the road was not always an easy one. President Anne Buchanan tells the story…
As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing,…
Four months ago when I began my internship at Buchanan Public Relations my mind was filled with questions. With no background in PR or the B2B industries in which the firm primarily works, I found myself inundated with new information every…
Oh, the things you won’t learn in school. The truth is, your chances of entering a career as a young professional fully prepared and equipped with the precise skill sets expected of your position are unlikely. The world is evolving…