How Bandit Running is Changing the Game for Athlete Sponsorship

In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often define not just the gear athletes wear but also their financial support and affiliations. However, Bandit Running is looking to change all of that, by showcasing the unfair sponsorship model in athletics. Recently, during the … Keep reading

Three Ways to Identify Branded Content on Social Media

These days, it feels like everything we see is an ad. A trusted influencer loves this Amazon top? Ad. A Kardashian posts about the brand they’re wearing? Ad. A post from a popular X account about a new movie or show they loved? Ad. Today, it can feel almost impossible to identify what’s paid promotion … Keep reading

Code Green: Effective Crisis Communication in Healthcare

In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. In this blog post, we will explore strategies for effective crisis communication in … Keep reading

Why Your Law Firm Marketing Strategy Must Include Media Relations

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO™ model and can be a powerful addition to a law firm’s new business efforts. Beyond that, though, attorneys and law firms are exceptionally well-positioned … Keep reading

The 5 Best Food and Beverage Marketing Campaigns of 2023

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Marketers have reached new heights when it comes to creating engaging, memorable food and beverage campaigns, and the best of the best aren’t just selling products – … Keep reading