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What a PR Degree Can’t Buy

“Baptism by fire.”  This was the term used to describe the internship program at Buchanan Public Relations on my first day at the agency.  I didn’t understand it then, but I definitely do now.Public Relations buchanan philadelphia internship

When I chose Public Relations as a major during my first semester in college, I didn’t know exactly what it was.  Upon graduating in May, I thought I knew what it was.  I was completely wrong. Granted, I understood the basic skills of the profession, such as how to write a news release, how to use proper grammar and AP Style and how to conduct proper research.  But to be completely honest, I don’t think I truly appreciated what PR was until I was fully immersed in it.

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Where Are They Now? (Part 2)

Over the years, we at Buchanan PR have had the opportunity to work with a number of talented college students and recent grads interested in exploring careers in public relations. These interns have gone on to do amazing things and have some pretty great tips for those looking to break into the field.  Our blog series, “Where Are They Now?,” highlights the career trajectories of former BPR interns – showcasing what they have accomplished since their time with us, their biggest takeaways from their experiences here and their advice for those just starting out.

Our second submission is from former intern Sydney Fenkell, who worked with us during the summer of 2011.  A University of Pennsylvania graduate, Sydney currently works at a public relations agency outside of Boston.

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The Best and Worst of 2012 through the Eyes of PR Practitioners

buchanan public relations ardmore public relations christmas

This week we shared our firm’s holiday card, the theme of which is to “enjoy the holidays through the eyes of a child.”  Many years later, we find ourselves seeing the world through a different lens as Public Relations practitioners.  How stories are told, how they are perceived, and how people’s behavior changes as a result all factor into how we view the world today. 

Here are, from our perspective and areas of expertise, some of the best and worst PR moments of 2012:

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Where Are They Now?

Over the years, we at Buchanan PR have had the opportunity to work with a number of talented college students and recent grads interested in exploring careers in public relations. These interns have gone on to do amazing things and have some pretty great tips for those looking to break into the field.  Our new blog series, “Where Are They Now?,” will highlight the career trajectories of former BPR interns – showcasing what they have accomplished since their time with us, their biggest take-aways from their experiences here and their advice for those just starting out.

Our first submission is from former intern, Jeff Puklin, who worked with us during the fall of 2011.  A Muhlenberg College graduate, Jeff currently serves as New Media Producer at Connecticut College:

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Why I Will Never Use Facebook’s Social Jobs

I am a product of what I consider the golden age of Facebook.  I first logged in when the site was just one-and-a-half years young, and college students were the only users welcome.  Back then, you needed an ‘.edu’ email address from a university to even create an account, and because of this exclusivity, privacy settings practically didn’t exist.  People actually used the site to stay connected or meet new people – friending those they met in class, their dorm hallway or at a party.

It was a truly social network.  Nothing more, nothing less, and certainly not a job board.

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