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PR Students: 4 Things to Do Before Graduation

To all of the college seniors studying PR out there, it’s okay that you’re freaking out a bit right now.  Graduation is just months away, and it doesn’t help that your peers studying business probably already have job offers (don’t worry; that’s totally normal. The PR industry does not work the same way that finance and accounting industries do).Buchanan Public Relations, Kathleen McFadden

Whether you’re a soon-to-be grad or still have a few years of college bliss left, here are four things to do that can help ease your transition into  the “real world:”

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The PR Pro’s Guide to Getting Organized in 2014

The famed humorist Margo Kaufman once said, “One person’s mess is merely another person’s filing system.” While many professionals can probably relate to this saying, nowhere does it ring more true than in in the world of Public Relations. Throughout my career, I have been fascinated by the creative organizational systems my colleagues have invented – everything from color-coded notebooks and matching highlighters for each client to spreadsheets tracking every single reporter interaction. Philadelphia public relations agency, Buchanan Public Relations, Emily DiTomo

A self-confessed Type A, I have been known to write a To-Do list (or 500). For those with New Year’s resolutions to become better organized at the office, here are some of my top tips:

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Our Grammar Guide Gift For You

We have been shaking our heads at some of the things we’ve heard and read lately in supposedly professional communications.  Perhaps the end of the year is a good time to review some grammar tips.  We congratulate the world on having mostly figured out there/their/they’re and it’s/its, but some fairly simple rules still seem to trip people up. Time to remedy that. 

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Shoo, Fly! Don’t Bother Me – Hey, Wait a Second!

This week, The New York Times published an article – Swatting at a Swarm of Public Relations Spam – about the number of unwanted emails reporters’ field from PR professionals every day. The premise?  Because PR professionals have unlimited access to reporters’ contact information through media databases such as Cision and  Vocus, we are flooding their inboxes with emails and story ideas completely irrelevant to their beats.

In this PR professional’s opinion, it was a bit of a low blow for “The Haggler” to claim that everyone in PR sends nothing but un-researched pitches and mindless spam.

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4 Steps to Take When Google Maps Gets It Wrong

Search engine optimization.  It’s one of the hottest services in public relations right now, and for good reason; every business wants to appear before its competitors in Google Search results. 

One basic element that should be part of every SEO program is claiming your company’s location on Google Places for Business.  While we’ve done that for our agency and for many of our clients, something strange happened last week that we hadn’t encountered before.

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PR Shutdown

Buchanan Public Relations, Philadelphia Public Relations AgencyWith the federal government shutdown and its never-ending ripple effect on everything from the global economy to the corner store, I began to wonder what would happen if the PR field were to experience a similar “shutdown.”  What ripple effects would result?  Who would be to blame?  When would it end?

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The Oldest in the Office

I realized the other day that each of our three interns this fall is younger than my oldest child.  I’ve long been the elder stateswoman at Buchanan PR, but now I feel officially old.  So I’ve been thinking about all that has changed in the PR/media world since I was in my early 20s, and all that has not.

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5 Things We Learned from a Dog Trainer

By Anne Buchanan and Emily DiTomo

We are big believers in training and development for our staff. That commitment also extends to our canine workers. When Anne adopted a timid shelter dog named Lacey, her early visits to the office often resulted in chaos. Emily’s dog Romeo became very protective of his turf; Lacey disintegrated into a puddle of nerves – sometimes literally. The combination of a very confident, outgoing poodle and a fearful Rottweiler / cattle dog blend created tension for dogs and humans alike.

And so we called upon Wendy Young of Progressive Dog Training to pay us a house…errr, office…call. Romy and Lacey with Wendy

She spent nearly three hours with us. We can happily report that there is a new doggie equilibrium in the office. We also were struck by how many canine lessons can also be applied to PR.

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My First Year in the PR World

This week marks my one year anniversary of working at Buchanan Public Relations. I still remember pulling up to BPR for my interview, seeing Anne outside with beloved canine co-worker Buddy and walking in together. Little did I know that six months later, after the most integrated and in-depth internship I had ever experienced, I would become a full-time employee.531667_486652814705808_1787178276_n

When I graduated from college last May, I had the basic skills to enter the world of PR, but my first year at Buchanan has taught me so much more. Below are three skills I learned during my first year in the business that I could never have learned in college.

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