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Video and Photography for Dummies

– Colleen Brown Video and photography are playing an increasingly integral role in how public relations companies are telling stories. However, this service can be tricky for companies that don’t specialize in shooting. Despite the ease of shooting from our…

How To Avoid a PR Crisis

From data breaches to being called out by the #MeToo movement, countless companies have found themselves in the spotlight recently for the wrong reasons. The power of social media and a 24/7 news cycle make ignoring a potential PR crisis…

Why You Need to Invest in Public Relations

As companies strive to expand their digital footprint, and with presence on social media a growing priority, it’s never been a better time to invest in public relations. BPR President Anne Buchanan offered nine good reasons in a Public Relations…

How To Know Your Target Audience

For a company to succeed, it must understand its target audience. Yet that can be one of the most challenging tasks to master. Alexandra Dinita, General Manager of Free Communication in Romania, shared some insight in a recent Public Relations…

Employee Feature: June

Although summer doesn’t officially begin until next week, we hope you’re already taking advantage of this beautiful weather. While you soak in the rays, it’s time to announce the June employee feature! This month, the spotlight is on AC Katie…

5 Things You Need to Know About GDPR

Curious why you keep receiving emails from tech giants like Facebook and Uber explaining their latest “Privacy Policy Update?” Last Friday, the General Data Protection Regulation (GDPR), the European Union’s new set of privacy rules, officially went into effect. These…

How to Use Twitter for Business

Twitter has 336 million active monthly users, according to the company’s Q1 letter to shareholders, yet some companies are still not using the social media platform effectively. Amanda Hill, Principal and CEO of Three Box Strategic Communications, noted this in…

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