As a former broadcast journalist, I never put much thought into the function of video outside a news room. I worked with video every day, but I took the marketing and public relations potential for granted. In fact, while the…
– Stephanie Barber Congratulations, college graduate! You’ve got an outstanding grade point average, a killer cover letter, and the recommendations of your favorite professors – time to go land the job at Google and demand your corner office in HQ,…
A few weeks ago, the perfect HARO (Help A Reporter Out, for those of you uninitiated) came through from a very high-level reporter who’s something of a Unicorn at the Buchanan PR offices. Many have pitched her; no one has…
– Justyna Wierzba I’m sitting in the Buchanan Public Relation office, writing this post and still can’t believe how it happened. But, maybe I’ll start at the beginning. My name is Justyna Wierzba and I am from ‘exotic’ Poland. I…
Landing a full-time job right after college graduation is the ultimate goal of students today, and I was fortunate enough to do just that. I graduated from Drexel University in March, accepted an internship at Buchanan Public Relations in April,…
One of the first lessons I remember learning as a child was that honesty is the best policy. It may or may not have taken getting grounded a few times for it to sink in, but my parents made sure…
There are myriad factors to consider when assessing the quality of a website—from aesthetic design and layout to the type of content presented and its overall standing in search engines. Sometimes, planning basic website improvements becomes a trip down the…
It’s 10:30 a.m. in the newsroom, and our newscast has just wrapped up. That’s when the calls start. My phone lights up, as pitches and press releases begin to pop up in my inbox. I wonder what it’s like to…
–Laura Tabbut On my first day at Buchanan Public Relations as the agency’s first-ever Graphic Design Intern, I wasn’t really sure what I would be doing for the company. Of course I did my research on PR firms and discussed…
–Anne Buchanan The Democratic National Convention’s selection of Philadelphia for its historic convention this week is no accident. A city often overlooked between the towering shadows of New York City and Washington, D.C., Philadelphia offers convention-goers and watchers a unique…