Spring is in full swing – the birds are chirping, the flowers are blooming and (in Philly, at least) the humidity is rearing its ugly head again. It’s time for that yearly spruce up. At home, you’re probably opening the…
Are you proud of your office? This Earth Day at Buchanan PR, I’m reflecting on our humble abode, and realizing just how proud I am to be a part of such an eco-friendly organization. Why do I find us so…
-Lauren Marano On my first day as a PR intern, I arrived at the office half an hour early, just as the first worker pulled into the driveway. I was incredibly nervous, excited, bemused and downright scared. My dad always…
Four months ago when I began my internship at Buchanan Public Relations my mind was filled with questions. With no background in PR or the B2B industries in which the firm primarily works, I found myself inundated with new information every…
Oh, the things you won’t learn in school. The truth is, your chances of entering a career as a young professional fully prepared and equipped with the precise skill sets expected of your position are unlikely. The world is evolving…
On the first day of journalism class at University of Delaware, one of my favorite professors told us a story that has stuck with me these many years since. He told us that when he was a fresh-faced journalist, he…
In the world of public relations, patience is rare. Given the fast-paced nature of the industry, we PR pros have grown accustomed to responding to almost instant turn-around requests. However, this might not be the best mindset when it comes…
In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to…
— Blair Kahora Cardinal & Nicole Lasorda Vogue recently posted a story, I Don’t Look My Age and It’s Starting to Get Awkward, and it struck a chord with us; so much so, that we were talking about it for…
Long gone are the days when rustling through a newspaper with ink-stained fingers was the only way to get the news. Throughout the 20th century, advancements such as radio and television drastically changed the way we created and consumed news…