While every public relations firm and client hopes for the best possible outcome from their partnership, even the best laid plans can get derailed. Perhaps it’s a product launch that had been central to the PR strategy, which gets postponed…
The other night, I found myself recalling a vivid childhood memory of going to the circus. What really stuck out was not the show itself, but rather an event that followed. As the curtains began to close and the crowd…
Media List (mēdēə/ + list/) Practical definition: A contact list of journalists and reporters (normally specific to a certain pitch or release) Real-Life Definition: The task assigned to what I’m willing to wager is 100% of public relations interns Here…
One of the biggest headlines of the past week was that the U.S. Women’s World Cup team won 5-2 over Japan, marking its third Women’s World Cup title. Anyone who watched the game was inevitably swept up by the excitement…
It’s been an exciting week at Buchanan Public Relations – we’ve moved into our new office in Bryn Mawr. Actually, today is our first day in the new space. So as we’re all busy unpacking and getting settled in, it…
There’s one challenge that all public relations practitioners face at some point: stress. It’s not surprising that being a PR executive was listed as the sixth most stressful job by Forbes in 2014. With its demanding deadlines, long hours and…
I just came back from vacation – my first in five years to be exact (don’t ask, it’s a long story involving companies closing and new jobs). It was truly one of the best vacations I’ve ever taken, and it…
What does a tandem bicycle have to do with public relations? Good communication. My husband and I are avid cyclists. While we each own and frequently ride single bicycles, our favorite thing to do on weekends is to take our…
Each year around this time, I get the urge to purge my closets of old clothing, steam clean my carpets and scrub every surface in my home. As a Type-A PR practitioner, I often take this energy into my office, using…
Anyone who practices public relations knows how competitive it has become to secure quality media coverage these days. This is the direct byproduct of a shrinking media landscape and the explosion of technology that is constantly inundating us with information…