Public relations professionals are rarely offered the opportunity to gain insider knowledge from members of the media with whom we work every day. Last week, however, as a member of PRSA Philly and a co-chair of the Nancy Bacher Long…
I recently returned to Buchanan PR after giving birth to my son Carmen on New Year’s Eve. Upon careful observation over the past four and a half months, I reached the conclusion that working at a public relations agency is…
It’s common as an undergrad and early in your PR career to associate pitching with news releases and phone calls. But how do reporters feel about this (sometimes) old school way of doing things? PR pros have to juggle multiple…
Former intern Diane Bizzarro reflects on what she learned during her time at Buchanan PR and how it relates to her current job.
I like to think that we volunteer to support a good mission or cause, strengthening our community, profession or even the world. It’s important. Plus, when we share our time and talents we also transform our own lives as we connect with others and enjoy a sense of accomplishment.
Uwe Schmidt of our PRGN partner agency Industrie-Contact in Germany has some SEO tips following the latest Google algorithm change.
Beware social media managers! Account Supervisor Nicole Lasorda looks at the dangers of scheduled Tweets.
As the East Coast endures one of its snowiest winters ever, assistant account executive Jess Emery looks at how to make sure snow days are still productive work days.
Senior Account Executive Kathleen McFadden takes a look at four things PR students should do before graduation to ease their transition into the “real world.”
A recent study points to the high expectation that consumers have today for a company to be a good corporate citizen – and also highlights the benefits to be gained from responsible business practices.